Many underestimate the power of audio in film. You choose how they feel through music. For example, a scary film with happy music can actually make it scarier because it’s unexpected. But so are sound effects. Adding in sound after filming is called “foley.” Sometimes you may not capture a sound as well as you would have liked and will need to recreate it. This is crucial to creating a believable video. Ambiance is also an important part of creating a believable atmosphere in your video. All the sounds you would actually hear while sitting on a field. Having a high quality microphone on hand to capture those noises while you record is crucial for post-production editing. Keep in mind having the right music, sound effects, ambiance and voice-overs will make a huge difference in the overall quality of your video.
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Have you ever watched part of a horror film with the volume turned off? Not very scary, right?
Many underestimate the power of audio in film. Yes, videos are a predominantly visual medium, but that doesn’t make the audio any less important. Sound can make or break your video marketing strategy. Provided below are 4 tips to keep in mind for your next video:
- An “okay” video with a great soundtrack can in fact be a great video. If for some reason your footage isn’t strong and there’s not much you can do to fix it, music can save you. Use it to guide your audience’s emotions. You choose how they feel through music. You can make them feel inspired, teary-eyed, happy, nostalgic – anything you want.
The tone of a video is expressed through the music. However, the music doesn’t have to match the footage perfectly. You can make a stylistic choice to create friction between audio and visual. For example, a scary film with happy music can actually make it scarier because it’s unexpected. Or a sad song in a comedic video can make it funnier if it’s overly dramatic or sarcastic.
Whatever music you decide on, make sure there is logic and reasoning behind it.
- Yes, music is powerful. But so are sound effects. Adding in sound after filming is called “foley.” Sometimes you may not capture a sound as well as you would have liked and will need to recreate it. This doesn’t necessarily require…
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