But in my experience, this is not even the main reason why it’s such as an awesome use of a small business marketer’s time. Of course, SEO is incredibly important for business of all sizes - and a backlink within a guest post on a highly regarded website is like SEO gold-dust - but there’s an even more powerful marketing principle at play here. They’re telling their large engaged audience, who they have spent years building a trusting relationship with, that ‘this guy is worth listening to’. This is so powerful. It’s akin to a supermodel’s best friend introducing you to her at a party. You’re just the next guy ‘marketing’ himself to her. However, if someone she trusts says: ‘you need to meet this guy’, she’s suddenly willing to give you a chance. You’re shooting yourself in the foot trying to build an audience without the help of others. A great guest post will probably land you more leads than an elevated search position (in the short-term at least), so you’d be naive to dismiss writing one as simply a long-term SEO strategy. For some expert tips on writing a guest post pitch email that even the best bloggers can’t ignore, visit https://powerfuloutreach.com/guest-post-anywhere-every-time
Guest posting is commonly mentioned among the best growth hacking strategies for getting your website to the top of Google search rankings.
But in my experience, this is not even the main reason why it’s such as an awesome use of a small business marketer’s time.
Of course, SEO is incredibly important for business of all sizes – and a backlink within a guest post on a highly regarded website is like SEO gold-dust – but there’s an even more powerful marketing principle at play here.
That is the power of ‘influencer referrals’.
Here’s the thing:
By giving you permission to publish an entire blog post on their website, this influential blogger is essentially giving you an official seal of approval.
They’re telling their large engaged audience, who they have spent years building a trusting relationship with, that ‘this guy is worth listening to’.
This is so powerful.
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