Social media and the campaigns that drive brand success, are nothing without the people who make things happen! Which is your favorite social media platform? We see Twitter as a means by which to connect with other influencers, share content, and acquire insights from elsewhere. In your opinion, what is the future of social media, and which platforms do you think will lead the way? About Great Social Media Campaigns 4. It depends entirely on the goals which you’ve set beforehand, as well as the channel you’re focusing on. About The Future Of Social Media Marketing 8. Social channels facilitate the promotion of visual media, which is fast becoming a primary focus of digital marketers. There are ever-more brands, businesses, and influencers looking to make a mark on social media, within all industries. Finally, tell us one thing someone would NOT be able to find about you from looking at your social media profiles.
Social media and the campaigns that drive brand success, are nothing without the people who make things happen!
Each week we profile one innovative industry executive and get them to answer 12 questions. Then, we share their insight with you!
This week, I had the pleasure of meeting Oren Greenberg, Head of Digital, Head of Growth, Chief Marketing Officer and Chief Digital Officer of London-based digital marketing consultancy, Kurve.
Hello Oren!
Hello Linleigh! A bit about me… I am the jack of all trades, master of some, within the remit of digital marketing of course. I am a digital marketing consultant and growth hacker based here in London. I offer high-end consultancy services to startups throughout the UK and Europe, as with my digital marketing consultancy, Kurve.
About Social Media In General
1. Which is your favorite social media platform?
I see great value in LinkedIn, although it can be a challenge to cut through the noise – as with other channels. If approached with care, I find it to offer unrivaled opportunities to reach potential clients, partners, and industry influencers. Also, I have found colleagues through the platform, by making connections with like-minded and skilled individuals who can add value to my business.
2. Which social platform is used most by your brand/agency?
This depends very much on our goals at any given time. To drive leads and build my reputation as a growth hacking digital marketer, LinkedIn has proved invaluable. By opening up a genuine engaged conversation with my connections, I’ve unveiled countless opportunities.
Twitter has been somewhat slower for us in terms of numbers, and that’s no bad thing in itself. We see Twitter as a means by which to connect with other influencers, share content, and acquire insights from elsewhere. It won’t be a huge lead or traffic driver at this time, but it’s going to be bubbling away for some time to come.
For paid social media, we utilise Facebook and LinkedIn, which both seem to have a highly responsive audience for our content and expertise.
3. In your opinion, what is the future of social media, and which platforms do you think will lead the way?
As has been well-documented, the future of social media is a more visual emphasis. The meteoric rise of platforms such as Snapchat, Instagram, and Periscope have signalled this, together with the increasingly visual (video and photographic) focus of Facebook and Twitter.
New platforms will make inroads, but as is the trend they’ll likely be purchased by the big players – although we saw Snapchat resist the urge to sell in 2013. Immediacy is key, as users want a real-time immersive experience. From this perspective, I wouldn’t be surprised if we see virtual reality being incorporated, as the equipment becomes more mainstream. Imagine the Twitter trolls in virtual reality! Terrifying.
About Great Social Media Campaigns
4. Please tell us about the one social media campaign you liked the most this year
As an avid food fan myself, I was particularly impressed by BuzzFeed’s video shorts, Tasty. It’s a great “recipe” in itself – concise, snappy videos that guide the viewer through quick and easy meal preparations. It appealed to creatives, foodies, and people that are short on time (as many of us).
Given BuzzFeed’s expertise in viral content, it was hardly surprising that their Facebook page has amassed nearly 80 million fans. 80 million!! In addition to this, they have 8 million Instagram followers. They nailed it. That’s for sure.
5. What about the latest campaign your brand or agency was involved in?
*Unfortunately the agreement with our clients prohibits us…
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