Maropost Takes on Salesforce, Oracle for Online Marketing Deals

Maropost Takes on Salesforce, Oracle for Online Marketing Deals. The Maropost website. Maropost Inc., a Canadian marketing technology startup, is nipping at the heels of Salesforce.com Inc. and Oracle Corp., going from zero to C$30 million ($23 million) in revenue in just three years. The Toronto-based firm sells software that makes it easier for companies to set up and run online marketing campaigns, competing directly with some of the products built by Salesforce, Oracle, International Business Machines Corp. and Adobe Systems Inc. Maropost has more than 300 customers and expects to be doing C$100 million in annual revenue by the end of 2018, Chief Executive Officer Ross Andrew Paquette said in an interview. The company is profitable and hadn’t taken on outside money until this summer, when venture capital firms Highland Europe and Elephant Partners invested, Paquette said. He declined to give the terms of the deal. ‘Fertile Ground’ Canada has proven a fertile landscape for startups in the sector. Oracle bought Eloqua, which was founded in Toronto, in 2012 for about $871 million and Salesforce acquired Fredericton, New Brunswick-based Radian6 in 2011 for $340 million. Maropost’s customers include News Corp., Rolling Stone Magazine, Mercedes-Benz and American Express Co., Paquette said. For now, Maropost will keep building new products and tools into its software and work to add customers.

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The Maropost website.

Maropost Inc., a Canadian marketing technology startup, is nipping at the heels of Salesforce.com Inc. and Oracle Corp., going from zero to C$30 million ($23 million) in revenue in just three years.

The Toronto-based firm sells software that makes it easier for companies to set up and run online marketing campaigns, competing directly with some of the products built by Salesforce, Oracle, International Business Machines Corp. and Adobe Systems Inc. Maropost has more than 300 customers and expects to be doing C$100 million in annual revenue by the end of 2018, Chief Executive Officer Ross Andrew Paquette said in an interview.

The company is profitable and hadn’t taken on outside money until this summer, when venture capital firms Highland Europe and Elephant Partners invested, Paquette said. He declined to give the terms of the deal. Maropost raised $37 million at a valuation of about $150 million, a person familiar with the process said.

“I don’t think it’s that frequent that you see new entrants of this scale in the space,” said Noah Elkin, an analyst at Stamford, Connecticut-based research firm Gartner Inc. “That’s a pretty steep growth curve in a short period of…

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