Tag: Oracle Corporation
Salesforce Acquisition of ExactTarget a “Big Deal” for the Evolution of Sales and Marketing
In case you haven’t heard – Salesforce announced yesterday that it is acquiring ExactTarget for $2.5B in cash.
This comes in at a whopping 50% premium ...
Kelvin Gee Delves Into Key Learnings from Oracle’s Account-Based (Marketing) Initiative
But for Kelvin Gee, Oracle’s Senior Director of Modern Marketing Business Transformation, and his team, thinking differently has led to piloting an ac ...
Hot Content Marketing Topics From Top B2B Brands at #B2BMX1
Hot Content Marketing Topics From Top B2B Brands at #B2BMX1.
Please join me Tuesday morning as I walk you through six KPIs you probably haven’t though ...
Oracle boosts cloud offering with Apiary API management tool acquisition
Apiary, which launched in 2011 and has raised a modest $8.5 million, helps companies manage APIs, which is an increasingly important job.
Just last fa ...
Maropost Takes on Salesforce, Oracle for Online Marketing Deals
Maropost Takes on Salesforce, Oracle for Online Marketing Deals.
The Maropost website.
Maropost Inc., a Canadian marketing technology startup, is nipp ...
Innovid Revolutionizes Video With First Omni-Channel Marketing Cloud Integrations
Innovid's new Marketing Cloud Suite breaks the silos between video and other marketing channels and allows marketers to develop more meaningful relati ...
Oracle “simplifies B2B digital marketing” with revamped lead generation tools
Oracle “simplifies B2B digital marketing” with revamped lead generation tools.
Tech giant Oracle has updated its Oracle Marketing Cloud suite with new ...
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