UGC and Content Marketing: A #CMWorld Twitter Chat with Jacquie Chakirelis

UGC and Content Marketing: A #CMWorld Twitter Chat with Jacquie Chakirelis

Jacquie Chakirelis, director of marketing for the Great Lakes Science Center, talked with our community about user-generated content (UGC). I hope they have a huge team and a great digital asset management system to manage this! Our goal for this chat was to get us out of the mindset of UGC simply meaning reposting or sharing customer content on Instagram. And with question #1, we were well on our way to some great thoughts from our community (of course). #CMWorld #UGC is any content that is provided by unpaid contributors like reviews, testimonials, tweets, blog posts, social comments, videos and everything in between #CMWorld — Jacquie Chakirelis (@JacquieChak) October 16, 2018 A1. #CMWorld — Jill Golden (@_goldengrams) October 16, 2018 A1: Reviews & Testimonials make for great UGC. #CMWorld — Elizabeth KW (@LizzyRoseKnight) October 16, 2018 Q3: How can brands collect content from their audiences and encourage participation without making it seem like work for their customers? Branded hashtags like #CMWorld or #StayCuriousCLE give your followers a mechanism to share. “Share a picture of you and your pet enjoying our product” is better than “just post something on Instagram, already!” #CMWorld #UGC https://t.co/6dAu4cHtI3 — David Simanoff (@dsimanoff) October 16, 2018 What are your favorite examples of brands using UGC? Check out Twitter Moment 2 linked above for some great examples mentioned by our #CMWorld community in Q7.

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Wow! It’s been awhile since I’ve been behind the @CMIContent Twitter handle (thanks, Monina, for letting me step in for a day!).

Lucky for me, one of my favorite marketers and favorite Clevelanders was our special guest. Jacquie Chakirelis, director of marketing for the Great Lakes Science Center, talked with our community about user-generated content (UGC).

So many industries are ripe for UGC. And many are doing it so successfully. The travel and tourism industry, the retail industry, nonprofits, and so many others have content from customers coming it at a fast pace. We talked briefly about all the content that Disney must have to sift through, manage, curate and repurpose. I hope they have a huge team and a great digital asset management system to manage this!

Our goal for this chat was to get us out of the mindset of UGC simply meaning reposting or sharing customer content on Instagram. And with question #1, we were well on our way to some great thoughts from our community (of course).

Thanks to everyone for always welcoming me (@cmcphillips, if you missed the chat live) back to the group with open arms!

We hope you enjoy this brief summary – our own example of user-generated content! If you’d like to see all seven questions and their responses, check out our Twitter Moment #1 and Twitter Moment #2.

Q1: Some people hear user-generated content and immediately think of photos on Instagram. But #UGC comes in many formats. What other content types can be created by your audience that is relevant to your brand?…

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