Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018. Sharers sign up for free to keep their social media accounts active with quality, human-verified, relevant content and content producers pay to have their content distributed through these accounts. List builder allows you to easily set up email-capture popups on your site, to convert your traffic to marketing leads and build your list. Free for a basic account, then $24 to $79 per month 4. You share content other members have produced and they will share content you’ve produced. For example, when you publish a new blog post (“this”), an update automatically posts to Twitter (“that”). When people click on the Sniply-generated link, they can view the article you shared and see a CTA. You can also create email templates and track whether your emails are being opened and your links are getting clicked. Mailshake Connecting influencers and other content creators is essential to any content promotion strategy. Feel free to include additional tools in the comments (from your company or ones that you have used).
Editor’s note: You may have missed the original post when we published it a couple years ago. We know how important content promotion is today so we’ve updated it to reflect some new tools and some older favorites.
I produce a lot of content. Not for the fun of it (although I genuinely enjoy most of it), but because I want it to increase awareness of my personal brand, drive traffic to my site, and generate leads.
To boost the odds of that happening, I have to ensure that my content gets in front of as many people as possible, and to do that I have to promote it.
As with most things in life, it’s much easier if you have the right tools at your disposal. Here are 19 of my favorite tools (and pricing – though many are free) I use in my content promotion in 2018.
I break these tools into four groups – social media and audience-building, distribution tools outside of social media, SEO and outreach, and promotion-enhancement tools.
Social media and audience-building
1. Quuu
Submit an article to Quuu Promote and it will be automatically shared via hundreds of real Twitter, Facebook, and LinkedIn accounts. Sharers sign up for free to keep their social media accounts active with quality, human-verified, relevant content and content producers pay to have their content distributed through these accounts. A win-win and an easy way to drive social shares and traffic to your content.
How much does it cost? $40 per month for one piece of content, up to $500 per month for 20 pieces of content
2. Hootsuite Amplify
Amplify is similar to Circulate.it in that it’s designed to boost your social reach by encouraging your employees to share more of your content (and making it easy for them, too). Amplify also allows you to track who’s sharing most often and who has the most successful posts.
How much does it cost? Hootsuite Enterprise subscribers can pay for access to Amplify; it’s designed for bigger agencies so it won’t come cheap, but pricing is decided on a case-by-case basis.
3. Sumo
Sumo offers a suite of tools for content marketers, but the two I use the most are its list builder and share button. List builder allows you to easily set up email-capture popups on your site, to convert your traffic to marketing leads and build your list. Social buttons show up on each page and show people how much the page has been shared (good social proof) and allows readers to easily click-to-share from the page.
How much does it cost? Free for a basic account, then $24 to $79 per month
4. Triberr
Triberr connects groups of people who are interested in and create content on similar topics (called “tribes”). They share content to support other tribe members’ content promotion efforts.
How much does it cost? Free
5. Viral Content Bee
Viral Content Bee shares some similarities with Triberr in that it’s a community built around content promotion. You share content other members have produced and they will share content you’ve produced.
How much does it cost? Free
6. MeetEdgar
Edgar is a social media scheduling tool with a bit of a difference. Unlike platforms like TweetDeck and Hootsuite, which require you to add new content if you want to keep sharing, Edgar is “an automated queue that never runs out of content.”
Once Edgar has shared everything you’ve added, it reshares older updates that your followers might have missed.
How much does it cost? $79 a month; $588 a year
7. OptinMonster
OptinMonster helps you build up your email list. This is, for me, key to promoting my content by ensuring that I’m getting it in front of people who care about my content. OptinMonster does this by helping you build high-converting lead-generation forms.
How much does it cost? $9 to $29 a month
Distribution
8. IFTTT
IFTTT hooks together apps and websites so you can create processes to automate pretty much anything, including sharing content. It stands for a recipe that dictates “if ‘this’ happens, ‘that’ should happen” in response.
For example, when you publish a new blog post (“this”), an update automatically posts to Twitter (“that”).
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