And much of that is thanks to the rise of smartphones. Today's marketing initiatives go far beyond print ads and desktop computers, and it’s more important than ever to have a mobile marketing campaign in place for your business. If you’re feeling stuck, there’s no need to worry. But marketers spend 15 percent of their budgets on mobile and the remaining 85 percent on desktop. Now that you know the importance of mobile marketing, it’s important to understand the different types. SMS marketing, app-based marketing, push notifications and email marketing are some of the most popular methods. In addition, push notifications drive nearly 10 times more users to make a purchase. Image credit: Mauro Grigollo | Getty Images Some rituals might seem like nonsense, but it turns out, they can be helpful when it comes to productivity and job performance. Studies have shown that rituals can help us take on tough challenges at work, boost productivity and even decrease anxiety. From journaling daily to doing five-minute desk exercises, check out Pound Place’s infographic below for nine daily rituals to boost performance at work.
The marketing industry isn’t the same as it was 10 years ago. And much of that is thanks to the rise of smartphones.
Today’s marketing initiatives go far beyond print ads and desktop computers, and it’s more important than ever to have a mobile marketing campaign in place for your business. If you’re feeling stuck, there’s no need to worry. With a few quick tips and an understanding of how other businesses are using mobile marketing to their advantage, you’ll be well on your way to creating a stellar campaign.
People spend 59 percent of their time on mobile, according to research compiled by App Geeks. But marketers spend 15 percent of their budgets on mobile and the remaining 85 percent on desktop. In addition, mobile ads have higher conversion rates. Overall, average smartphone conversion rates have gone up 64 percent compared to average desktop conversion rates.
Now that you know the importance of mobile marketing, it’s important to understand the different types. SMS marketing, app-based marketing, push notifications and email marketing are some of the most popular methods. When it comes to SMS, 79 percent…
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