Promoting an Event on Social Media. It was only less than a year ago that Amazon managed to make the leap with its first book shop and only in the last couple of months that it has branches out with food. But one area where people have been successfully moving traffic from online to offline is the promotion of events. But what should you look for when promoting an event on social media? Create a Hashtag and Use It Everywhere: You should spend some time working out the best hashtag to use. It needs to be original, snappy and not invite the ‘wrong’ type of engagement. or hashtags that have been predictably hijacked (#AskStevieG is a particular favourite). So make sure that people know where they need to go to get even more content Should I Pay? Well, that kind of depends! If your audience are not engaging with you yet, you can advertise on social media and define that audience yourself: a nice way of making sure you are speaking to the audience you want.
Being able to link the online and offline worlds is a complex challenge. It was only less than a year ago that Amazon managed to make the leap with its first book shop and only in the last couple of months that it has branches out with food.
But one area where people have been successfully moving traffic from online to offline is the promotion of events. The internet, and more specifically social media, has allowed like-minded people to meet up virtually and want to meet up in the real world. But what should you look for when promoting an event on social media?
Create a Hashtag and Use It Everywhere: You should spend some time working out the best hashtag to use. It needs to be original, snappy and not invite the ‘wrong’ type of engagement. The internet is littered with examples of poor hashtags (Susan Boyle anyone?) or hashtags that have been predictably hijacked (#AskStevieG is a particular favourite). Once created, use it in every related post – and use it on all offline material too, people will be able to make the connection.
Engage Stakeholders: Every event has a wide number of stakeholders and you should encourage them all…
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