Refresh Your Marketing: 5 Quick Social Media Updates

When’s the last time you really looked at your social media accounts to make sure what consumers see when they discover your business is up to date, accurate, and enticing? Here are five quick and easy social media updates you can make to your social media profiles for a fresh start to 2017. Update Your Cover Images These days, most social media platforms offer businesses the opportunity to have a creative, large-format cover image on their profile page – from Twitter to LinkedIn to YouTube to Facebook. It can make a first impression to new consumers who discover your business via social media – so a refreshed cover image can help ensure you’re making a positive impression! Refresh Your Business Description If your business has been on social media for a while, chances are, you haven’t looked at the description in quite some time. Take a few minutes to refresh your business description on social sites, and make sure it includes important keywords such as your business name, location, and business type, so that this content can help your web presence show up more in search results! Highlight New & Interesting Products, Services, & Locations Have you expanded your service offerings or added a new product line to your business? This is especially critical for sites like Google+ and your website, but it’s also helpful to be consistent across your web presence, including your profiles on Twitter, Facebook, LinkedIn, YouTube, etc. Fuel Your Presence with Fresh Content As the use of social media grows (Facebook alone now has an active user base of over 50% of the US population! It’s simple enough to claim a social media profile, but to ensure that consumers are seeing your business when they use these sites, you need to fuel them with regular, fresh content, consider new and interesting formats to engage with your audience (like video and live streaming), and target your audiences on these sites with advertising.