8 Social Media Automation Tools to Improve Your Workflow. Do you know how much time your business spends on social media? You can set up a posting schedule for Twitter, Facebook, LinkedIn, Pinterest, Google+, and most recently Instagram, from one place. You can create your own unique schedule for each platform, or you can choose to let Buffer generate a schedule for you, based on the number of times per day you want to post. So, if you want to automate other social platforms, you’ll need another tool. Manage Your Followers with Crowdfire Though this tool only works for Twitter and Instagram, this is a tool that makes it easy to clean up your accounts. The platform also allows you to schedule posts for Instagram, or send automated direct messages on Twitter. Curate Content with Ease Using Post Planner If you have trouble planning and finding the content you want to share on your social channels, consider investing in a content curation tool. Save Time – Work Smarter, Not Harder Using one or more of these tools could shave hours off your social media plan over the course of the week and month. What are your favorite social media automation tools?
Do you know how much time your business spends on social media? According to a survey from Vertical Response, nearly half of small businesses (43%) are spending six or more hours a week on social. That’s almost an entire workday every week – or 312 hours over the course of a year at the low end.
Let’s say you’re a startup on a tight budget, so you’re focusing on all the social media yourself. Now, let’s pretend you’re paying a social media manager (yourself) the national median hourly rate of $15 an hour. That means you’re “spending” $4,680 a year if you’re only spending six hours a week. And once you grow to the point where you can easily afford that expense, no problem. But right now, you’re wearing 54 hats, juggling 78 balls in the air, trying to do it all.
Use these tools to automate your social media workflow so you can get the results you want and need in less time. Put those time savings into other areas of your business to help it grow.
Schedule Your Posts in Advance with Buffer
Using Buffer, you can post social media content across the majority of your social platforms with a single tool. You can set up a posting schedule for Twitter, Facebook, LinkedIn, Pinterest, Google+, and most recently Instagram, from one place. You can create your own unique schedule for each platform, or you can choose to let Buffer generate a schedule for you, based on the number of times per day you want to post. Buffer will optimize the schedule to post at times when you are most likely to get the most engagement.
Call this a bonus tool, but Quuu offers a wide selection of hand-curated content for a number of niches. It connects directly to your Buffer account, so you can keep a steady stream of content running, without having to curate it yourself. Of course, you’ll still need to login and add your other content yourself, and then actively participate on the social networks so it doesn’t seem like you’re completely on autopilot, but it will definitely save time. There’s a free plan available, which allows you to curate up to two posts per day, from up to five interest categories. You can earn additional posts per day by referring your friends. The $10/month plan includes up to 10 posts per month across unlimited interest categories. Some of the categories you can choose from include: Blogging Tips (segmented by niche), Boxing, Big Data, Beer, Branding, Coding, Conversion Rate Optimization, Dogs, Dieting, and more…
Find Your Most Popular Old Content with Edgar
When you publish something new, it’s common for your traffic to spike as your audience rushes to read it, and then once it gets “old” it’s normal for your traffic to taper off. With Edgar, all your content is categorized. It’s possible to save even more time by connecting “him” directly to your RSS feed.
You’ll be able to schedule content by category, so Edgar knows when to publish from each one. This way he learns the types of updates to post at which times, to create a variety of content on your profiles at all times. When Edgar runs out of new content, that’s when he’ll begin to recycle your old posts. When this happens, the posts are exposed to a new audience, bringing additional traffic to your website, and more engagement on your social channels as fresh eyes see the content. The posts aren’t recycled to the point where your audience will get tired of seeing the same stuff over and over again, though, which is nice.
At this time, you must enter your email address to request an invitation to use the platform. The email you receive after requesting indicates that you’ve been added to the queue, and the typical wait time is less than 24 hours. Pricing information isn’t provided until after you’ve accepted your invitation and assigned up for your account, but it is expensive compared to other platforms, at $50/month for 10 accounts. While time is money, and this tool is unique and useful – it’s not an ideal option for all businesses out there.
The drawback to this tool is that you can only post on Facebook pages and groups, Twitter accounts, and LinkedIn profiles or company pages. So, if you want to automate other social platforms, you’ll need another tool. Plus, there’s no interaction or management, so you’ll still need to use another tool to manage retweets, comments, and sharing.
Monitor Analytics in One Place with Cyfe
With Cyfe, you can see all your analytics data for each social media platform, and from a number of other sources such as: PayPal, Klout, WordPress, Alexa, MailChimp, and others. With everything in a central location, and data presented, and updated in real-time, you don’t have to waste time logging…
COMMENTS