What does the art and science of marketing really mean? Your thoughts?

What does the art and science of marketing really mean? Your thoughts?

Author: Scott Brinker / Source: Chief Marketing Technologist The phrase “art and science” of marketing gets thrown around a lot. But what

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The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap?

Mayur Gupta, VP marketing and growth at Spotify

These are some of the questions that Mayur Gupta, global VP of marketing & growth at Spotify, and I will be addresing in the opening keynote of the MarTech conference in San Francisco this May.

(As a reminder, the early bird “beta rate” for MarTech tickets expires this coming Saturday, April 1

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