Author: Scott Brinker / Source: Chief Marketing Technologist The phrase “art and science” of marketing gets thrown around a lot. But what
![Intuitive Marketing vs. Analytical Marketing](http://cdn.chiefmartec.com/wp-content/uploads/2017/03/intuitive_vs_analytical-2.jpg)
The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap?
![Mayur Gupta, VP marketing and growth at Spotify](http://cdn.chiefmartec.com/wp-content/uploads/2017/03/spotify_logo.png)
These are some of the questions that Mayur Gupta, global VP of marketing & growth at Spotify, and I will be addresing in the opening keynote of the MarTech conference in San Francisco this May.
(As a reminder, the early bird “beta rate” for MarTech tickets expires this coming Saturday, April 1…
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