Tag: Science

6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity

6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity

This week on the Science of Social Media, we’re examining the fascinating field of neuroscience and how it can positively influence our marketing prod ...
Transforming the Sales Process From an Art Into a Science, Using Data Analytics

Transforming the Sales Process From an Art Into a Science, Using Data Analytics

Automation allows you to spend more time on what you're good at and waste less time on manual, boring, low-reward tasks. Today, sales reps spend an av ...
What Does Science Tell Us About The Key Secret To Happiness

What Does Science Tell Us About The Key Secret To Happiness

“How can I be happier?” The disease of more In our crazy busy digital world and modern society we are often told that more is better. Keeping things s ...
Case Story: How Cardinal Health Mastered Paid Content Distribution

Case Story: How Cardinal Health Mastered Paid Content Distribution

It takes talent. Cardinal Health already had great content. Fixing the Funnel Cardinal Health’s digital publication, Essential Insights, speaks to a s ...
Case Story: How Cardinal Health Mastered Paid Content Distribution

Case Story: How Cardinal Health Mastered Paid Content Distribution

It takes talent. Cardinal Health already had great content. Fixing the Funnel Cardinal Health’s digital publication, Essential Insights, speaks to a s ...
How to Use Personality Science to Drive Online Conversions

How to Use Personality Science to Drive Online Conversions

Source: Nir and Far Nir’s Note: This guest post is by Vanessa Van Edwards, lead investigator at the Science of People — a human behavior research la ...
The Science Behind Successful Content

The Science Behind Successful Content

Author: Kelsey Meyer / Source: Convince and Convert: Social Media Consulting and Content Marketing Consulting Content marketing is truly ...
What does the art and science of marketing really mean? Your thoughts?

What does the art and science of marketing really mean? Your thoughts?

Author: Scott Brinker / Source: Chief Marketing Technologist The phrase “art and science” of marketing gets thrown around a lot. But what ...
Without data, your marketing strategy won’t cut it in 2017

Without data, your marketing strategy won’t cut it in 2017

Even as more effective data analytics tools started to become available, many marketers preferred to trust intuition over the data. Neil H. Borden pre ...
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