This week on the Science of Social Media, we’re examining the fascinating field of neuroscience and how it can positively influence our marketing productivity. When we say productivity and working smarter not harder, we mean working on meaningful projects that make a big impact – not necessarily working more. Tie your performance to something that contains value and meaning for you and you’ll quickly move to the go-getter side of dopamine production. Miller is quoted as saying, “People can’t multitask very well, and when people say they can, they’re deluding themselves, the brain is very good at deluding itself.” What we can do, however, is shift our focus from one thing to the next with astonishing speed. The way to be most productive is to focus your full attention on one task at a time. Then, once you’ve completed the task, move onto the next one and give that your full attention. Because if you were to start breathing really quickly right now you’d feel the state of your body starting to change completely. Recent research suggests that the key to a more organized mind and productive brain is to make to-do lists. Neuroscience tells us that the brain’s working memory stores information on a short-term basis. It’s our hope that you’ll join our 27,000+ weekly iTunes listeners and rock your social media channels as a result!
Neuroscience is a multidisciplinary science that is concerned with the study of the structure and function of the nervous system. When applied to our professional lives, neuroscience can help us to unlock our greatest potential.
Increasing your meaningful productivity can have a huge impact on your day-to-day work and can greatly influence your professional success over a long period of time.
This week on the Science of Social Media, we’re examining the fascinating field of neuroscience and how it can positively influence our marketing productivity.
Think of today’s show as little tricks for your brain to work smarter, not harder.
6 Simple Ways to Use Neuroscience to Increase Marketing Productivity
What follows is a detailed summary of the episode transcript. Feel free to jump around and explore each of these top marketing lessons from history’s most influential leaders in this week’s Science of Social Media:
Let’s dive in!
Willpower and working smarter, not harder
One of core values here at Buffer is working smarter and not harder.
When we say productivity and working smarter not harder, we mean working on meaningful projects that make a big impact – not necessarily working more.
In the American Psychological Association’s annual “Stress in America” survey, participants were asked to assess their ability to make healthy lifestyle choices, and willpower was the number one reason they cited for not following through with those healthy choices.
Many people believe their lives would improve if they could boost their willpower — more control over what they eat, when they saved for retirement, and how to achieve goals.
Luckily for us, using neuroscience we are able to increase our willpower, and therefore, our meaningful productivity.
Start your day with difficult tasks
First and foremost, start your day with your difficult tasks
There’s been considerable research into willpower and one of the pioneers in this area is Roy Baumeister.
Baumeister discovered that willpower actually operates like a muscle: it can be strengthened with practice and fatigued by overuse. Willpower in the brain is fueled by glucose and it needs to replenished in order for it to perform optimally.
Willpower and self-control is at its peak first thing in the morning, so this is the best time to make yourself take on the hardest tasks of the day.
When creating your to-do list (more on that later), make sure that you carve our time in the morning for the most challenging tasks. This will help to ensure you’re starting your day on the right foot.
Add value and meaning to your work
One subject that comes up quite often when looking into the field of neuroscience is dopamine. Dopamine a neurotransmitter, which means it’s a chemical release by your nerve cells to send signals to other nerve cells.
There are a couple of different pathways for dopamine, and one of them plays a major role in the motivational component of reward-motivated behavior.
A team of Vanderbilt scientists conducted a study in 2012 analyzing the brain patterns of people they described as “go getters” and that meant they were willing to work hard for their reward, and the other group of people was “slackers” and they were not as motivated to work hard.
To quote the study “The team found that the go-getters had higher levels of dopamine in the reward and motivation part of the brain. The slackers had higher levels of dopamine in the emotion and risk part of the brain.”
Nothing will motivate you to be a go-getter if you don’t truly desire the reward that comes with the work. Tie your performance to something that contains value and meaning for…