Tag: Neuroscience

6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity

6 Simple Ways You Can Use Neuroscience to Increase Marketing Productivity

This week on the Science of Social Media, we’re examining the fascinating field of neuroscience and how it can positively influence our marketing prod ...
Digital Marketing News: B2B’s AI Questions, Marketers Struggle with Personalization, Nielsen’s Neuroscience, & Brands Try Twitch

Digital Marketing News: B2B’s AI Questions, Marketers Struggle with Personalization, Nielsen’s Neuroscience, & Brands Try Twitch

Corporate America can’t afford to ignore Gen Z U.S. Gen Z members tend to spend their money with businesses that align with their values, respond posi ...
The True Winners and Losers of 2019’s Super Bowl Ads, According to Neuroscience

The True Winners and Losers of 2019’s Super Bowl Ads, According to Neuroscience

So in the spirit of truly ranking the impact of 2019’s slate of Super Bowl ads, here are the winners and losers, according to Dr. Zak’s neuroscience s ...
4 Elements of Great Storytelling, Backed by Neuroscience

4 Elements of Great Storytelling, Backed by Neuroscience

Content marketing is in a crisis. How to Use Social Media to Boost Your Small Business. How to Save Money for Your Kid’s Future. The onslaught of the ...
Five Effective Neuromarketing Principles That Boost Marketing Efforts

Five Effective Neuromarketing Principles That Boost Marketing Efforts

Author: Laurynas Skupas / Source: MarketingProfs Neuroscience helps us marketers understand customers' behavior by giving us deep insig ...
Content Marketers: This Is Your Brain On Stories

Content Marketers: This Is Your Brain On Stories

It starts working the moment you get up in the morning, and does not stop until you get into the office.” – Robert Frost The activity in the brain whe ...
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