We Answer the Top 5 Questions People Have About Content Marketing. One way is through content marketing. #1 – What is Content Marketing? #2 – What is a Content Marketing Strategy? A content marketing strategy provides the answers to the why, who and how a content marketing program will help you achieve your business objectives. #3 – How Do I Create a Content Marketing Strategy? Here are some best practices to get you started on creating your content marketing strategy: Identify who your target audience is and their paint points. Identify the content marketing tactics you plan to use in your strategy. Identify the social channels your plan to use to engage with your audience. Below are just some of the content marketing tactics that you can use: Blogging Co-creating content with industry influencers and thought leaders eBooks Social media Podcasts Newsletters Email marketing Content curation For more information on all of these tactics, as well as more than 20 others, check out our post: Content Marketing – Tactics and Best Practices.
As marketers, it’s our job to know our audience. To understand their pain points. To empathize. To provide them with the answers or solutions they’re looking for.
So how do we do all these things? One way is through content marketing.
Over the past few years, content marketing has been increasingly embraced by marketers. In fact, this year 88% of B2B marketers and 76% of B2C marketers said they used content marketing, according to the 2016 Benchmark, Budgets & Trends—North America reports from Content Marketing Institute and MarketingProfs.
But there are still a lot people out there who are searching for some of the content marketing basics.
Our team recently dug into content marketing related keywords and keyword categories, as well as related SERPs and our own data, to identify what people really want to know about content marketing. As a result, we identified five common questions users have about content marketing—and we’ve answered them all below.
Let’s dive in.
#1 – What is Content Marketing?
Simply put, content marketing is a strategic marketing technique that aligns business and consumer information needs with relevant content.
At TopRank Marketing, we believe in an integrated approach to content marketing, using multiple content marketing tactics to help our clients be the best answer for their customers, wherever and whenever they’re searching.
From blogging and social media to infographics and eBooks, content marketing is most effective when you employ a variety of tactics to consistently inform, persuade and build rapport with your customers—without trying to sell them something outright.
For a deeper dive into this topic, check out our post What is Content Marketing? Definition, Examples & Resources for Learning More.
Of course, we’d be remiss if we didn’t mention the Content Marketing Institute’s (CMI) own resource on what content marketing is. Find that resource here.
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