Author: Kate Taylor Mighty / Source: hubspot.com Facebook Ads can help you increase your social following and boost the reach of your org
Facebook Ads can help you increase your social following and boost the reach of your organic posts. But aren’t CPC rates skyrocketing and lead generation ads taking over?
Not so much. To help you distinguish fact from fiction as you start designing your Facebook Ads strategy, we’re dubunking 24 common myths about Facebook Ads below.
24 Common Myths About Facebook Ads
Myth: Facebook Ads are best for bottom-of-the-funnel marketing tactics.
Fact: Some marketers think advertising is primarily a bottom-of-the-funnel tactic, but Facebook Ads can actually work well for each stage of the funnel.
Think about setting up your ad campaigns with the funnel in mind. While your middle and bottom of the funnel campaigns might be retargeting campaigns to get users to come back to your site and either convert or buy, your top-of-the-funnel campaigns should be content that’s focused on awareness, just like any other organic post.
Focus top-of-the-funnel campaigns on post engagement and promoted posts for content specifically geared toward your Facebook audience. Leave your ad campaigns for farther down the funnel to focus on conversions.
Myth: The competition for Facebook Page Like and Facebook Post Engagement Ads are at an all-time high.
Fact: Socialbakers’ extensive Facebook ads data reveals that In North America, not only are the Cost-per-click rates for Post Engagement and Page Like Ads decreasing, advertisers are also allocating less of their budget towards these campaigns.
As more Page Like ads have saturated people’s News Feeds, click-through-rate (CTR) on these ads have decreased. Just because CPC is going down, doesn’t mean marketers should use more of these ads. Instead, use Page Like ads to retarget users who have previously engaged with your content.
Post Engagement Ads are all about getting your audience to share and comment on your posts. Given that these ads are becoming more valuable to marketers, now is a great time to start making use of post engagement ads.
Figure out what your most remarkable content is, and use it to your advantage to expand your reach. Don’t just spray and pray with your posts. Focus on writing attention-grabbing headlines, and write posts for your target audience so that your ads are directed towards their needs. And if you’re wondering why your Facebook Ads aren’t converting, this post has a few ideas about what you should look at.