3 Simple Ways to Choose the Right Social Platform for Your Brand

3 Simple Ways to Choose the Right Social Platform for Your Brand. What began as a way for individuals to connect and interact with each other online, is now an influential marketing tool for businesses. The social landscape is forever changing, which can make it difficult for small businesses to understand what platforms to invest their time and efforts to maximise ROI. Check out our three simple ways to help you choose the right social media platform for your brand. The magic number There is no one size fits all approach when it comes to social media. Rather, the number and types of channels you need vary depending on the industry in which you operate, the scale of operations, who your customers are, your budget, resources and experience. K.I.S.S Recommends: Before launching into choosing too many platforms, understand what platforms your competitors are utilising and if your customers are engaging with them. Webcast, June 6th: Achieving More with Less: How Grammarly's Lean Growth Team Delivers Outsized Results Use common sense To determine which platforms are right for your business, think about what platforms your clients are using. What do they search for? K.I.S.S Recommends: Delete inactive accounts now.