As technology and digital marketing tools continue to improve, businesses will have to adapt to trends in marketing and consumer behavior.
Businesses that are attentive to the trends and changes of 2017 will be able to quickly implement new tools and strategies for greater success and improved customer interaction.
Here are 15 trends and changes in products, marketing, and leadership t o keep an eye on in the new year.
1. The Internet of Things
In 2016, we found our smart devices to be more efficient and capable than ever. Products like Nest allow us to change the environment in our home remotely through other smart devices.
In 2017, we’ll continue to see advancements in sensors, software and technology that will allow our devices to be interconnected and speak to one another.
2. Green products
Consumers care about corporations that are socially responsible and sustainable. The younger generation is increasingly likely to buy into companies who follow a TOMS give-back model or feature environmentally friendly products and packaging.
Companies are aware that millennials are giving priority to those who are socially-conscious and are adapting their products and values accordingly.
3. Companies that connect
Rather than directly selling a product, we’ve seen a rise in companies looking to connect consumers with a service. Air bnb , Uber, and Trunk Club allow millennials to lead an asset-light life.
The connections these companies provide help build a sense of community while consumers feel they’re getting a service they need.
4. Personalized products
Companies are going out of their way to touch each consumer and make products tailored to the individual . Consumers want a sense of independence and will buy from companies who value their individuality.
We see examples of this trend in everything from Nike’s Customizable Sneakers to Tesla allowing consumers to completely build and personalize every detail of their new automobile from scratch.
5. Virtual and augmented reality
In 2016, v irtual r eality became available to consumers through products like the Oculus and Google Daydream Viewer Headset. In 2017, we’ll continue to see advancements in VR and businesses will benefit in areas such as training, education, and productivity.
Augmented r eality is built on top of VR, with the most recent example being the Microsoft HoloLens which allows for 3D Holograms.
6. Drone technology
Drones have become the must-have toy for hobbyists throughout the world. Businesses are starting to leverage the technology for enhanced customer experiences.