Why Should I Be Scheduling Tweets? What Tweets Should I Schedule? Promotional tweets If you have an upcoming initiative in your business, go ahead and schedule your promotional tweets in advance. User-generated content and retweets If you want to show extra love to your followers and fans on Twitter, try scheduling shout-outs to people posting about your brand by retweeting or reposting content they are sharing about you. From there, you can schedule your re-tweet for later. Use your peak times to publish value-added tweets, tweets that drive traffic back to your website or landing page, or tweets that help you engage with your audience. You can technically now use Twitter (via the ads> creatives dashboard) to do so, but I love how easy Agorapulse can make the tweet scheduling process. Queuing tweets into pre-set categories is such a great tool! Test different tweet formats Like I mentioned earlier in the article, make sure to mix up your content. Ask questions, use text-only tweets, use some tweets with GIF’s every once in a while, and lastly try to create tweets with Twitter’s built-in tools like Moments, Twitter Polls and Lists.
Growing your Twitter presence can seem a little daunting but by scheduling tweets in advance you can optimize your time and see more rapid growth.
Why Should I Be Scheduling Tweets?
If you’re asking yourself this question, I’ve got three main reasons for you.
1. Save time
Scheduling tweets can feel like a lot of work at first, but it can save you so much time on a day to day basis.
With “housekeeping” tweets out of the way, you can make time to interact, join that Twitter chat you’ve been meaning to check out, and search for trending topics or conversations you can be having with industry peers or customers.
2. Reach a wider audience
Scheduling tweets can take the pressure off of having to be glued to your phone or desktop at your optimal times in order to reach your audience.
It also allows you to test tweeting at times when you may not even be awake and reach people on the other side of the world from you.
3. Stay consistent
Last, but not least, scheduling tweets can help you stay consistent. Twitter moves at a faster pace than any other social media network. This means you may have to show up a little more often, which can be more of a challenge to keep up with. Scheduling your tweets in advance takes the pressure off.
What Tweets Should I Schedule?
Scheduling tweets can free up time so you can actively participate in the Twitter community and build a strong brand on the network.
The tweets you end up scheduling should be the ones that will drive traffic or promote your business initiatives. You can also schedule “lifestyle” type tweets to increase your exposure on the social media network. Here is a short list of tweets you can set and forget.
1. Promotional tweets
If you have an upcoming initiative in your business, go ahead and schedule your promotional tweets in advance.
In a recent chat I had with Twitter super star, Madalyn Sklar, she mentioned how helpful it was for her to schedule tweets promoting her weekly #TwitterSmarter Twitter chat ahead of time. Setting up these tweets ensures that the word is out about her chat without the pressure of having to remember to send these tweets out every time.
2. Evergreen content
Evergreen content is great material for scheduling tweets. You can repeatedly drive traffic back to blog articles, contact pages, mailing list sign-ups, products, or any other part of your website. Just make sure that every tweet you schedule is original– that way you can stay on the right side of Twitter’s new rules.
3. User-generated content and retweets
If you want to show extra love to your followers and fans on Twitter, try scheduling shout-outs to people posting about your brand by retweeting or reposting content they are sharing about you.
With the Agorapulse Chrome plug-in, you can schedule re-tweets directly from Twitter. Just click on the “a” symbol at the bottom of the tweet and you’ll be taken to your dashboard. From there, you can schedule your re-tweet for later. This way you can spread out the love over time.
4. Text and quote tweets
Text only tweets are not dead! Remember to sprinkle in some text-only tweets into your scheduling. Text tweets still…