Empathy and Content Marketing: A #CMWorld Chat with Jason Schemmel

Empathy and Content Marketing: A #CMWorld Chat with Jason Schemmel. We all know content marketing is about creating and distributing valuable content. When brands relate with their community, they can connect on a more human level while demonstrating their knowledge in a subtle way. This is empathy, a genuine and simple understanding of our audience. If we, as marketers, can demonstrate a level of empathy towards our customers, we will inspire them to share our message and continue their loyalty for the brand. Customers will connect with your content if it is driven by empathy. #cmworld — Carrie Eddins (@blondepreneur) January 24, 2017 A1: Empathy makes u a better writer (and person). #cmworld — Lisa Dougherty (@BrandLoveLLC) January 24, 2017 A1: Empathy is understanding and sharing the feelings of others. But they do understand empathy taps into the deep emotions of customers. #CMWorld — Express Writers (@ExpWriters) January 24, 2017 A5 I think it’s as simple as looking for opportunities to connect with your teams.

We all know content marketing is about creating and distributing valuable content. To do this, it’s important we center our content around our customer. When brands relate with their community, they can connect on a more human level while demonstrating their knowledge in a subtle way. This is empathy, a genuine and simple understanding of our audience. If we, as marketers, can demonstrate a level of empathy towards our customers, we will inspire them to share our message and continue their loyalty for the brand.

Our #CMWorld community explored how empathy can create awareness, increase conversion, and retain customers on a recent Twitter chat. We were joined by special guest Jason Schemmel, Social Media Manager at HarperCollins Christian Publishing and regular on our weekly chat.

screen-shot-2017-02-07-at-10-39-18-am — Place empathy at the center of your efforts

Humans have a fundamental need to connect. Take a trip in your customer’s shoes, feel what they feel, and see what they see. Customers will connect with your content if it is driven by empathy. Putting the needs of your audience first will improve customer satisfaction and encourage their journey through the funnel.