Tag: Empathy
Empathy Mapping for Marketing Content: What It Is and How to Do It Well
That's where empathy mapping comes in.
What Is an Empathy Map?
It teaches you how to connect with the people who will consume your content, products, ...
What Two High School Students Can Teach Marketers About Empathy
By the end of my conversation with Lauren and Yohana, I was overwhelmed -- by the prototype they had developed, the motivation behind it, and they way ...
Using Empathy and Connection to Craft More Powerful Content
No matter what kind of writing you do, empathy is what allows you to create powerful messages that move your audience.
A personal voice We often say t ...
Local Business Transparency & Empathy for the Holidays: Tips + Downloadable Checklist
Right now, a potential patron near you is having an experience that will inform their decision of whether to do business with you at year’s end, and t ...
Empathetic Marketing: How To Connect With Your Customers
Empathetic Marketing: How To Connect With Your Customers.
I understand the politics and the culture challenge that marketers face today, and now I’m d ...
3 Fundamental Pillars of Technical Support and How Video Can Help
It’s also why they should be using video.
In addition to marketing and selling to customers with video, Technical Support has found three key areas to ...
How to Communicate Effectively During a Crisis
Author: Jill Schiefelbein / Source: Entrepreneur
The following excerpt is from Jill Schiefelbein’s book Dynamic Communication. Buy it now ...
Empathy and Content Marketing: A #CMWorld Chat with Jason Schemmel
Empathy and Content Marketing: A #CMWorld Chat with Jason Schemmel.
We all know content marketing is about creating and distributing valuable content. ...
9 Genius Examples of Empathetic Content Marketing in Action
Successful content marketing is about creating a connection between your audience and your brand.
Empathetic Content Marketing in Action
How it shows ...
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