But in CMI’s latest research report, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends, we found agencies are progressing in their use of content marketing. We invited Susan Baier, Tom Martin, and Drew McLellan to the #CMWorld Twitter chat to find out. Where can agencies find the best prospects for new business through content marketing? The best prospects can be found wherever your target audience is. Look at audience preferences and habits, and be part of the conversation. Who is the right person at an agency to handle content marketing? #CMWorld — Drew McLellan (@DrewMcLellan) February 19, 2019 A2: Having a dedicated resource is good but there having back-up as well is better. What do you think the biggest content marketing opportunities are for agencies in 2019? Lots of agencies need work on this. Did you know we have an agency workshop and an agency track at Content Marketing World?
Maybe you own an agency. Maybe you work for one. Or maybe you work with one. No matter where you stand, we can all agree. We marketers need to practice what we preach.
Do we face challenges? Of course. But in CMI’s latest research report, Agency Content Marketing 2019: Benchmarks, Budgets, and Trends, we found agencies are progressing in their use of content marketing. In fact, the vast majority of respondents said they had a content marketing strategy. Good news for sure.
So how are leading agency pros using content marketing to attract and retain their own audiences? We invited Susan Baier, Tom Martin, and Drew McLellan to the #CMWorld Twitter chat to find out. What follows is a brief look at our discussion with the CMWorld community.
Where can agencies find the best prospects for new business through content marketing?
A1: Still find the best source of leads is strategic social efforts powered by a combination of created and curated #contentmarketing #CMWorld
— Tom Martin (@TomMartin) February 19, 2019
A1:
The best prospects can be found wherever your target audience is.
If that’s at events, online, or elsewhere, it’s important to do the research to find out and back it up. Look at audience preferences and habits, and be part of the conversation.
— Click Ctrl Marketing (@ClkContrl) February 19, 2019
A1: IMO, 61% of marketers using F2F events is impressive in a digital world, but definitely a good reminder that people still…
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