5 Content Marketing Ideas for February 2019

5 Content Marketing Ideas for February 2019

Here are five content marketing ideas that you can use for your business in February 2019. Use Wikipedia No matter how many blog posts or articles you’ve written, there are always ways to improve your composition skills. Read that Wikipedia article completely, following important links to learn more about the topic. Then make a list of ways this Wikipedia article might relate to the industry your business serves or topics that could attract visitors to your site. Everyone in the world is playing and will continue to play the Game until the United Kingdom’s Prime Minister announces on television that “the Game is up.” Peculiar, right? This topic should make a good article for online game retailers, geek-themed ecommerce stores, and shops focused on pop culture. Pillar Page Some savvy content marketers have begun organizing their content and search engine optimization around topic clusters. If you employ this approach, use February to review and update your pillar content. Black History Month The United States first celebrated Black History Month in February 1970, after members of the Black United Students at Kent State University had proposed expanding Negro History Week (which started in 1926) to a month-long remembrance. Customer Videos “We look for and act on (even if subconsciously) social proof in all areas our life — including how we behave and the purchasing decisions we make online,” wrote Sujan Patel in a June 2017 Content Marketing Institute article about customer testimonials.

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Want to increase site traffic and engage potential customers in February 2019? Consider creating articles, videos, and podcasts that entertain, inform, and just plain help out.

Content marketing is the act of creating, publishing, and distributing content with the goal of attracting, engaging, and retaining customers. Content marketing works best when the articles or videos you make are useful, informative, or entertaining.

In a sense, content marketing uses principles of persuasion, such as authority, likeability, scarcity, and reciprocity. Done well, content marketing will engage prospects and improve search engine optimization.

But sometimes it’s hard to know what to write about. Here are five content marketing ideas that you can use for your business in February 2019.

1. Use Wikipedia

No matter how many blog posts or articles you’ve written, there are always ways to improve your composition skills. For this reason, despite having written and published several thousand articles, I started taking the “Malcolm Gladwell Teaches Writing” course from MasterClass.

An exercise from the fourth chapter of that class inspired this first content marketing idea for February 2019. Here is your challenge.

Visit a random Wikipedia article using Wiki Roulette. The “Next” button will allow you to step through random articles until you find one that interests you. Read that Wikipedia article completely, following important links to learn more about the topic.

Then make a list of ways this Wikipedia article might relate to the industry your business serves or topics that could attract visitors to your site. Use your list to compose an article, blog post, or similar content.

I used this method to create an article about entrepreneur Edwin Perkins. Perkins had a moderately successful business with a shipping problem. His solution resulted in Kool-Aid, one of the best-known beverage mixes in America. I thought his story might be of interest to ecommerce business owners and managers, so I wrote about him.

For additional ideas, I clicked through a few dozen random Wikipedia articles looking for possible connections to ecommerce and retail businesses. Here are two examples.

  • Lakewood Speedway. First opened in 1917 as a site for agricultural fairs, Lakewood Speedway would go on to host hundreds of automobile races, including the 1959 NASCAR Grand National Championship when Richard Petty won his first NASCAR title. An online store selling NASCAR-licensed or automobile-related products should be able to find a connection.
  • The Game. You’ve just lost. The very act of reading (and therefore thinking) about the Game forced your defeat. Invented either out of boredom or as an attempt to thwart game theory, the Game has few rules. First, to play, don’t think about the Game. If you do think about it, announce that you have lost. Saying so on social media will do. After a loss, you have a few minutes to forget about the Game. Everyone in the world is playing and will continue to play the Game until the United Kingdom’s Prime Minister announces on television that “the Game is up.” Peculiar, right? This topic should make a good article for online game retailers, geek-themed ecommerce stores, and shops focused on pop culture.
If you just thought about the Game, you've lost. <em&gtPhoto: Jason Mouratides.</em>
If you just thought about the Game, you’ve lost.

Photo: Jason Mouratides.

2. Pillar Page

Some savvy content marketers have begun organizing their content and search engine optimization around topic clusters.

Topic clusters are an SEO and content marketing strategy. Each cluster is organized around a pillar page with many subtopic pages. <em&gtSource: HubSpot.</em>

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