It’s (Almost) Summertime, and Customers Are Distracted. Here Are 5 Ecommerce Trends You Need to Pay Attention to, to Keep Customers Listening.

It’s (Almost) Summertime, and Customers Are Distracted. Here Are 5 Ecommerce Trends You Need to Pay Attention to, to Keep Customers Listening.

So, start your summer marketing strategy by updating yourself on the current trends in ecommerce. Here are several important trends to help define your ecommerce business growth during the hot months: The rise of micro-influencer marketing People always hesitate to spend money on a product they've never heard of. Leveraging these micro and niche influencers and bloggers is the latest trend in ecommerce marketing. Surveys reported in Search Engine Journal showed that 66 percent of consumers polled had made a purchase based on an email marketing message. Tip: Create a special seasonal email marketing campaign to target your potential customers via promotional emails about things like summer sales. And, here, Facebook is still taking the lead in terms of social commerce: Statistics reported in Marketing Week showed that 33 percent of 18- to 24-year-olds surveyed preferred to buy products directly from Facebook. Tip: Create a marketing budget to run a social media promotional campaign this season. With more virtual assistant-powered devices like Amazon Echo and Google Home taking over households around the globe, it’s important that you build an SEO strategy aimed at improving your website, blog and product pages, by optimizing for voice search. Providing responsive and better customer support is another important part of a business that you need to tackle, not just during the hectic times of year but also almost every day. Tip: Think of all the money you could save and the sales you could generate by providing better service to your potential customers via chatbots.

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It's (Almost) Summertime, and Customers Are Distracted. Here Are 5 Ecommerce Trends You Need to Pay Attention to, to Keep Customers Listening.

If you’re the founder of an ecommerce business, you need to always be on the lookout for new trends. New trends alert you to new strategies and technologies you can adopt, in order to stay ahead of the competition and sustain business growth.

Whether you’re a SaaS business or an online store, you need different marketing strategies at different seasons of the year, to better serve your customers. The season we’re now in (unofficially, following Memorial Day) is, of course, summer. And summer requires extra effort because people spend more time outside, meaning you’ll need to put extra effort into getting, and keeping, their attention.

So, start your summer marketing strategy by updating yourself on the current trends in ecommerce. Here are several important trends to help define your ecommerce business growth during the hot months:

The rise of micro-influencer marketing

People always hesitate to spend money on a product they’ve never heard of. This is the main reason why direct marketing often fails. People don’t realize the usefulness of a product until it’s shown to them; this applies especially to millennials. That’s why influencer marketing works wonders.

According to a survey described in Medium, 30 percent of consumers polled said they were more likely to buy a product recommended by a blogger. They said they actually valued those bloggers’ opinions more than the those of celebrities.

Leveraging these micro and niche influencers and bloggers is the latest trend in ecommerce marketing. It’s much easier and more cost-effective than traditional onlinemarketing techniques.

Tip: team up with some of those micro-influencers in your niche this season to promote your products more effectively.

Email marketing delivers better conversions.

If you’ve been growing an email list for your ecommerce business, now is the time to cash in on that investment. When it comes to driving conversions, there’s no better marketing channel than email.

Surveys reported in Search Engine Journal showed that 66 percent of consumers polled had made a purchase based on an email marketing message. That’s more than…

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