These are the most-watched videos of all time featuring the Epic Games title, according to exclusive Tubular data: “Fortnite Battle Royale – Gameplay Trailer (Play Free Now! Out of the top five most-engaging Fortnite videos of all time, two are from the official Fortnite Instagram account. Sponsored Fortnite Videos Cover Gameplay, Entertainment Now that we’ve seen what type of original content grabs the attention and interaction of viewers, let’s check out the most popular sponsored videos by the game itself and its publisher Epic Games. These 1217 clips have pulled in 351.6 million views to date across Facebook and YouTube, with YouTube claiming the majority of these views at 350 million. All together, the top five most-watched sponsored videos about Epic Games’ hit title pulled in 42.1 million total views out of the total 351.6 million on their own! The most-watched sponsored Fortnite video on YouTube claimed a massive 12.1 million views. Two of the top five most-watched, sponsored Fortnite videos cover the genre of fails and funny moments. “Fortnite FAILS & Epic Moments #1 (Funny Moments Battle Royale Compilation)” from Prestige Clips landed at #4 with 7.8 million views, 2.5 million V30, and 2x ER30. Well, brands interested in creating Fortnite-related content (or almost any game-related content, for that matter) need to pay attention to a couple things. In the case of Fortnite, for example, gaming fans seem heavily involved on YouTube and Instagram in terms of views and engagement, while they occasionally turn to Facebook for viral clips related to their favorite games.
Even if you don’t follow or work in the gaming industry, you’ve probably heard of Fortnite by now. It’s all anyone is talking about, and for good reason. The Epic Games title recently claimed the glory of most uploaded videos related to a single video game in a single month ever on YouTube, with a tournament of the game on March 25 setting a record for the biggest single live gaming stream with 1.1 million concurrent views (and, according to Tubular data, the most-engaged Fortnite video of all time!). Fortnite also beat the much-loved Minecraft to become the most-viewed game on YouTube in February with 2.4 billion total views!
But why does all this matter to you? Because when you’re trying to figure out what content to create or distribute next on your social video accounts, there’s no better option than to capitalize on a massively popular craze happening right now — and that’s Fortnite. Brands from many different industries can take advantage of this game’s explosive success to bolster their own social video strategies, either through sponsorships, licensing, or original content.
To better understand what kinds of Fortnite videos have garnered attention lately, let’s take a look at some of the most-watched online videos, both sponsored and original content, which feature the game. As we’ll see below, these clips range from original user-generated content to gameplay footage to fail montages. So here we go…
YouTube and Instagram Claim Most Views and Engagement for Fortnite Videos
We could write plenty about all the most-watched Fortnite videos across social video platforms like YouTube, Facebook, and Instagram, but for the sake of brevity, we’re only going to address the top five here. These are the most-watched videos of all time featuring the Epic Games title, according to exclusive Tubular data:
- “Fortnite Battle Royale – Gameplay Trailer (Play Free Now!)”
Unsurprisingly, the most-watched Fortnite clip is an official gameplay trailer on YouTube. I say “unsurprisingly” because in general, trailers for movies or games perform very well in terms of views after their release on YouTube. This is definitely the case with this clip, which to date has generated 42.4 million views ever since its release in September 2017. Around 5.9 million of these showed up in the first 30 days, which means over the last six months alone, the hype around Fortnite created 36.5 million more views!
The next three videos all hail from YouTube, as well. The second most-watched Fortnite clip features gameplay content of creator Ninja earning 32 kills in one match, a spectacle which has attracted 21.5 million views to date. An original rap video about the Epic Games title, a collaboration between multiple YouTube creators, came in third with 21.3 million views of all time. Fourth, we have a livestream of Fortnite fails and funny moments with 19.2 million views to date. Last but not least is a video uploaded to Facebook by the creator Chicklet.HF; the user-generated clip shows his girlfriend getting mad at him playing Fortnite while hiding from her in the couch, an undoubtedly relatable situation for many friends and family of dedicated gamers as the…