While viewers around the world have routinely tuned into pre-recorded videos and live streams of the game, they’re also throwing millions of views at non-gameplay content, as well — specifically, Fortnite fails and funny moments. Here are some Tubular-exclusive insights into this trend and what it means for brands interested in using this trend for their own video marketing strategies. Fortnite Hilarity Attracts Millions of Views on YouTube In Q1 2018, videos centered around the topic of Fortnite fails and funny moments received a massive 726 million views on YouTube alone. Consider that back in October 2017, this same genre of videos received just 7 million views, which steadily increased over the course of the next several months. For example, the YouTube channel Funk Bros in the people & blogs category uploaded a video in February about Fortnite funny moments in real life. How Brands Can Incorporate Fortnite Moments into Their Content If you’ve read this far, you’re likely curious how your brand can use Fortnite funny moments and fails in your own content. How can this trend, which doesn’t seem to be slowing down even in this current quarter, work for those digital-first brands and TV networks who don’t normally highlight gaming content? Many kinds of sponsored videos perform well, like the one where Epic Games sponsored beauty creator James Charles to learn how to play the game; this clip pulled in 2.4 million views. For example, let’s say you’re a comedy TV network; it stands to reason people watching Fortnite fails and funny moments are interested in having a few good laughs, so by sponsoring a gamer’s compilation of their own mistakes, you’re likely to get more brand awareness and interest in your network. Trends can sometimes come and go on YouTube, but the popularity of Fortnite doesn’t seem to be going away anytime soon, as evidenced by the growth of views on the game’s fails and funny moments.
You’ve heard of Fortnite, right? Of course you have — it’s hard to find someone who hasn’t! The video game is one of the most popular titles in the world right now, if not the most popular. Back in February, for instance, the Epic Games title beat out Minecraft as the most-viewed game on YouTube that month. That’s because it received a whopping total of 2.4 billion views, and that’s not even counting the views from March until now.
It’s no surprise, then, that Tubular’s Q2 State of Online Video report found one of the biggest trends earlier this year was based on Fortnite. While viewers around the world have routinely tuned into pre-recorded videos and live streams of the game, they’re also throwing millions of views at non-gameplay content, as well — specifically, Fortnite fails and funny moments. Here are some Tubular-exclusive insights into this trend and what it means for brands interested in using this trend for their own video marketing strategies.
Fortnite Hilarity Attracts Millions of Views on YouTube
In Q1 2018, videos centered around the topic of Fortnite fails and funny moments received a massive 726 million views on YouTube alone. Consider that back in October 2017, this same genre of videos received just 7 million views, which steadily increased over the course of the next several months. For example, from March to April 2018, views on Fortnite fails and funny moments content increased by 26%! Even now, when you search Tubular’s software for simply Fortnite videos, the 2nd most-watched clip of the last 90 days across all platforms is a video of the top 250 funniest in-game fails with 35 million views.
So what makes this type of content so interesting to viewers? Our theory is that while Fortnite gameplay and walkthrough videos tend to appeal to a very specific crowd (i.e. gamers who want to watch their favorite creators or who are interested in improving their own skills), funny moments and fails are more universally appealing outside of…
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