How to Create Upsells that Boost Your Sales

How to Create Upsells that Boost Your Sales

Upsells on a smaller level can easily be done on your shopping cart page before the customer gives the credit card information and closes the purchase. If you’re selling copywriting books on your website, you can also sell connected four-week programs along with that book at the checkout point. The book purchased might be called How to Write Great Leads for Any Type of Client You Get. The idea is to set up your point of sale page to determine from the shopping cart just what products and services the customer is purchasing and then automatically trigger pop-ups that show better versions of the same product or service, such as newer versions of a book being purchased or extended services that can be added on to the main service being purchased. The best strategy is to have pop-ups show when the customer puts the product or service in the shopping cart. If they’re being shown these right at the time that they’re entering their credit card, this might be confusing and even irritating, as they’re now ready to complete the purchase. Generally, these are people who’ve made purchases of a product and are so happy with it, they come back and review the product. In this case, the layout of Amazon’s product pages provides the reviews when you scroll down the page. The CRM system is one of the most important tools to utilize for just about any business that consistently upgrades products or creates new editions of books. CRM systems provide all the information you need to determine how to upsell to current and past customers so that revenue continues to come in on a regular basis.

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How to Create Upsells that Boost Your Sales

The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound

Upsells are an important part of your autoresponder communication system that, if done correctly, will bring you more revenue than just your direct sales.

Upsells on a smaller level can easily be done on your shopping cart page before the customer gives the credit card information and closes the purchase. In this case, the upsell is positioned at the top of the page, visible to the customer as they land on that page. The customer can take a moment to look at what it is, decide to click the check box, and add it to the shopping cart or else say no. The purchase continues from there with filling out shipping and credit card information to complete the purchase.

One of the great ways to bring in more customers is giving speeches to customers who need your expertise in a certain area of business. Your talents can range from developing software programs or creating educational online courses to offering personal development coaching or building wonderful websites. People who’ve never given speeches before balk at the idea of doing so. Yet it’s really not that hard to do and will help your brand to do it.

When you’re offering your products and services online, one fairly simple way of generating even more income is to provide different upgrades or versions of the same product. This is commonly seen in software products. For instance, there may be add-ons that you can purchase, such as in IBM’s SPSS program, which comes as the basic version and then charges additional prices for several types of add-on components for your analysis needs.

If you’re selling copywriting books on your website, you can also sell connected four-week programs along with that book at the checkout point. This is considered an upsell when the products are connected to each other. The book purchased might be called How to Write Great Leads for Any…

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