Image credit: Smith Collection | Gado | Getty Images Opinions expressed by Entrepreneur contributors are their own. I’d like to pose a thought to my fellow marketers: Conditions are forming for a massive tsunami to hit the food marketing industry. What will a partnership between one of the world’s largest organic food stores and one of the world’s most powerful organic search algorithms do to the food industry? Is this lethargic industry about to be pushed out of its decades-old reliance on shelf space and forced into the same intense SEO marketing that drives the ecommerce world? The power of Amazon’s A9 algorithm. As explained in this excellent blog on Moz: While Google measures user satisfaction, Amazon’s algorithm is based on conversions. Because of this, the food industry has been all about physical space. Buyers are deciding at eye-level, so stores are incredibly resistant to changing up their shelf space. This makes it near-impossible for young food products to gain visibility in the market and prove validation. If Amazon creates some kind of online platform for grocery shopping -- a development of its Amazon Go store concept -- all of a sudden you could have companies that traditionally have relied on shelf space needing to rewrite their game plan.
Opinions expressed by Entrepreneur contributors are their own.
There has been much speculation since Amazon’s acquisition of Whole Foods was announced in June. Commentators have been debating what Amazon will do with that footprint or customer base. Is this hopeful or the end of civilization? While Whole Foods has already dropped prices and begun stocking Amazon Echoes next to the produce, there’s likely to be a far greater transformation to come.
I’d like to pose a thought to my fellow marketers: Conditions are forming for a massive tsunami to hit the food marketing industry. And it’s all about SEO.
Think about it. What will a partnership between one of the world’s largest organic food stores and one of the world’s most powerful organic search algorithms do to the food industry? Is this lethargic industry about to be pushed out of its decades-old reliance on shelf space and forced into the same intense SEO marketing that drives the ecommerce world?
The power of Amazon’s A9 algorithm.
Amazon’s algorithm — known as A9 — has a massive influence in the daily lives of humans around the globe. The 2013 Forrester Report “Why Amazon Matters Now More Than Ever” revealed that 30 percent of online shoppers start their research on Amazon, compared to only 13 percent on Google. We tend to think of Google as the world’s leading search function, but ecommerce owners will tell you otherwise. Amazon is the goliath in the product-selling world. And strategies for SEO on…
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