For those not familiar with Amazon Prime Day, it’s a 36-hour sales event featuring deep discounts, specially priced items, and Lightning Deals, all available only to paid Amazon Prime members. Most ecommerce retailers are looking to cash in on the popularity of the big sale days and make an increase in revenue. For example, if you’re looking to turn the sales days into a powerful marketing opportunity, your goal will be to not only make sales but capitalize on new customer relationships and build on them. However, you are permitted to request seller and product reviews, which offer long-term value to your business. The more personalized and timely your requests, the more likely you are to get reviews out of them. Here are some of the benefits of increasing your reviews. Seller reputation People want to buy from businesses they trust, and they look at customer reviews the same way they do personal recommendations. Featuring an item as a Lightning Deal may help increase sales, reduce your inventory, and create a sense of urgency. To qualify for Lightning Deals, you must be a Professional Seller with at least 5 Seller Feedback Ratings per month and an overall rating of at least 3.5-stars. Prime Day offers a unique opportunity to get your company in front of millions of new customers, and can be game-changing for your ecommerce business.
It’s not too late to up your odds of big sales this year, and not too soon to begin preparations for next year.
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The fourth installment of Amazon Prime Day is set for next week, running from July 16 at noon Pacific through July 17. By this time, as an ecommerce retailer, you should have already decided whether you’re participating or not, and if you are, this will be a very busy weekend of preparation if you follow the advice below.
For those not familiar with Amazon Prime Day, it’s a 36-hour sales event featuring deep discounts, specially priced items, and Lightning Deals, all available only to paid Amazon Prime members. Last year, Amazon saw its largest jump among Prime members, and subscribers now total over 100 million. For 2017’s Prime Day, participating Amazon sellers saw a 58 percent increase in profits, a 92 percent increase in sales, and a 66 percent increase in orders over the month before (June).
Outline your goals
It’s important to approach this Prime Day knowing fully what you intend to get out of it. Most ecommerce retailers are looking to cash in on the popularity of the big sale days and make an increase in revenue. However, there are more opportunities to consider. Amazon Prime Day offers a marketing opportunity to get your company and products in front of an engaged customer base. And, perhaps you are hoping to offload slow moving inventory to make room for back to school and holiday inventory.
Your approach to Prime Day may vary slightly depending on each. For example, if you’re looking to turn the sales days into a powerful marketing opportunity, your goal will be to not only make sales but capitalize on new customer relationships and build on them. Keep in mind, you can’t simply nurture Amazon customers as you would customers from other channels due to Amazon’s strict policies, but there are some important initiatives you can do.
Amazon allows you to have customized packing slips, so…
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