Facebook, LinkedIn Ads Deliver Best Value to B2B Social Marketers

Facebook, LinkedIn Ads Deliver Best Value to B2B Social Marketers. More than two-thirds of business-to-business (B2B) marketers worldwide devote dollars to social media advertising, according to September research. And among those who do, platforms like Facebook and LinkedIn appear to deliver the best ROI. Marketing and technology services agency Regalix surveyed 342 B2B marketers from a variety of industries about their social media marketing objectives. And of those who said their businesses buy paid placements on social media, the majority (almost three-fifths) pointed to Facebook and LinkedIn as the platforms that gave the best return on those dollars. Meanwhile, Twitter and YouTube followed with 39% and 14% of social media advertisers, respectively. Perhaps not surprisingly, Facebook’s effectiveness comes out on top for most social media marketers worldwide, not just B2B practitioners. In another study from Duke’s Fuqua School of Business, released in August, almost half of US CMOs in the B2B sector said they haven’t been able to show the impact of social media. And due to this, many are ramping up investment in marketing analytics. Go beyond the articles eMarketer PRO customers get quick and easy access to the exact data and analysis they need to make critical business decisions:

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More than two-thirds of business-to-business (B2B) marketers
worldwide devote dollars to social media advertising, according to
September research. And among those who do, platforms like Facebook
and LinkedIn appear to deliver the best ROI.


B2B Marketers Worldwide Whose Organization Invests in Social Media Advertising vs. Finds Select Platforms Effective*, Sep 2016 (% of respondents)

Marketing and technology services agency Regalix surveyed 342 B2B marketers
from a variety of industries about their social media marketing
objectives.

According to the data, 67% of respondents said they allocate
budget to social media ads. And of those who said their businesses
buy paid placements on social media, the majority (almost
three-fifths) pointed to Facebook and LinkedIn as the platforms
that gave the best return on those dollars. Meanwhile, Twitter and
YouTube followed with 39% and 14% of social…

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