how to
Interested in getting more from your YouTube channel?
Have you considered YouTube ads?
YouTube lets you pay to run ads on others’ videos, as well as
get paid to let others run their ads on your videos.
In this article, you’ll discover how to use YouTube to
boost brand awareness and generate revenue for your
business.
To create an ad that will be shown on other users’ content,
go to YouTube’s
advertising pages and click Get
Started. Now you’re ready to launch your ad campaign.
The first step is to select which video you want to
promote. It’s a good idea to copy and paste the
URL to your
YouTube video or you’ll be searching for a while. (All
YouTube videos will pop up as options to promote.)
YouTube’s database, so entering the URL for your video will speed
up the search process.
After you choose your video, you can see a preview of
how it will appear to people who are watching it on
YouTube after browsing the Internet and finding it via YouTube
search.
your ad will appear in all formats.
Next, enter the information needed to complete the
ad, including the headline and two lines of description,
and choose a thumbnail.
As you enter your information, you can see a preview of how
your video will look.
when you want to grab a customer’s attention.
Then specify where you want to send your traffic when
users click on the video or ad. You can send them to your
website or
YouTube channel.
to be sent to your YouTube channel or to your website.
Now set your budget. If you opt for a daily
budget, you can specify a maximum cost per view (CPV) so you won’t
pay more than a view is worth to your business.
you’re not spending more (including more per view) than you want
to.
Next, you can choose a target audience if you
want your ad to be shown only to certain audiences.
YouTube’s targeting criteria include age, gender, web activity, and
interests.
other platforms, but ensure that you can land your content in front
of a relevant audience, especially if you use interest
targeting.
As you…
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