Author: Karla Cook / Source: hubspot.com If you want a creative job in a competitive industry, sometimes the traditional resume and cover
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If you want a creative job in a competitive industry, sometimes the traditional resume and cover letter combo just doesn’t cut it.
To get the attention of a hiring manager at a top agency, you’ll need something that highlights your assets, proves your intense interest in the agency, and differentiates you from a crowd of people trying to do the exact same thing — all without seeming too over-the-top, gimmicky, or creepy.
No sweat, right?
For your inspiration and amusement, we’ve put together a list of seven creative approaches used by real job seekers in the marketing and advertising industries. While flashy stunts alone aren’t likely to land you the job, they just might help you get your foot in the door. Check out the marketing stunts below.
7 Creative Stunts People Used to Land Their Marketing Dream Jobs
1) Pretending to be a Prospective Client
August Laustsen, a young art director from Denmark seeking an agency gig in Sweden, was having difficulty landing an interview. Despite sending his resume to all the big agencies in Stockholm, he couldn’t seem to even get a call back. Instead of throwing in the towel, Lausten devised a sneaky and brilliant way to get some agency attention.
“The thing is, when you’re looking for a job in another country, it’s impossible to get through if you don’t have any connections,” Lausten said to Adweek. “None of the CDs [creative directors] knew me, or any of the work that I had done, so I knew I had to take it a step further to get their attention.”
Lausten contacted a number of Swedish agencies pretending to be the marketing director of a firm looking to hire a new agency. He called his fictional firm EMERIH (Yep, that’s “Hire Me” spelled backwards), and set up a website revealing his true intentions as a job seeker.
So did the fake prospect stunt work out? Agencies received Lausten’s bold move “very positively,” and according to his website, he’s now employed as an art director at Round&Round in Stockholm.
2) Brewing a Custom Beer Resume
If there was ever a foolproof formula for ensuring your resume doesn’t end up at the bottom of the pile, it’s probably this:
Resume + Beer = “Resum-ale”
Looking to start his job search off with something memorable (and tasty), graphic designer Brennan Gleason decided to brew up a custom beer and design the packaging himself. Each bottle in the four-pack was printed with a portion of his resume, as well as a QR-code to view his full resume online.
“As I was nearing the end of University, the time approached where I needed to start getting my name out there,” Gleason wrote on Behance. “I wanted a resume that would both show off my work, but more importantly who I was and what I loved. I brewed up a nice Blonde Ale, and while that was fermenting I set out to create a packaging design that would reflect my personal identity.”
According to his Dribble account, Gleason currently…
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