What Is Culture? The Values That Define Who You Hire, Promote and Fire

What Is Culture? The Values That Define Who You Hire, Promote and Fire

Author: Michael Brenner / Source: Marketing Insider Group “The most important document ever to come out of the Valley” is a quote from Fac

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“The most important document ever to come out of the Valley” is a quote from Facebook COO Sheryl Sandberg.

She is referring to a presentation simply called “Culture” that was published in 2011 by Netflix CEO Reed Hastings.

What does this have to do with marketing or content? It turns out, content and effective marketing is all about culture.

I needed to cover it here for a few reasons:

  • Netflix is an amazing company with a culture that many companies envy
  • Netflix knows how to create great content (“House of Cards” anyone?)
  • Netflix gets that the employees (and their content) are the best marketing assets in any business

And coming from a guy who loves Slideshare, this is the “creme de la creme.” The “piece de resistance.” Or as Jerry McGuire said in his memo, it is “The Things We Think But Do Not Say.”

Aside from their content production, this is possibly the best marketing Netflix will ever do .

It has been viewed more than 8 million times, shared more than 20,000 times and has more than 400 comments. And yet it contains almost no color or graphics or animations in 127 slides. It simply defines the culture of excellence they were trying to support by defining the values that would determine whether someone “gets rewarded, promoted or let go.”

The Things We Think But Do Not Say

While it has become a…

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