To win the war for social media audience attention, you need to have strategies that’ll help you get to that point of success. 1) Engage Social media engagement has been promoted and recommended over and over. These are just a few of the ways you can use social media engagement to your advantage: Start conversations just as much if not more than responding. You need to be on the right platforms to be able to get your target audience’s attention. If you want to keep things free, try these techniques for keeping audience attention on social: Pay attention to which hashtags your audience is using at this very moment. If you’re ahead of your competition on a platform that you know your audience is on, you’ll win the war for their attention. Stay ahead, and you’ll get the attention from your target audience. To take full advantage of social media’s capabilities for bringing you a high ROI, always leave room for researching and experimenting with their offerings. Do you know of any other social media strategies that can get brand activity in front of their audience? How do you get and keep audience attention for your brand?
On social media, you have to grab audience attention in order to
acquire a measurable return on investment. Your audience needs to
see your activity among a large crowd of social content. On
Twitter, you only have a few minutes for your tweet to be seen
unless optimized or paid for in advertising. Facebook and Instagram
run a little slower, but you can still see your content getting
lost in the mass swarm of activity.
To win the war for social media audience attention, you need to
have strategies that’ll help you get to that point of success.
There are at least three social media strategies that can help
you, and I have gone into detail about the top three here. To apply
these tactics, I recommend adding them to your overall social media
strategy for proper implementation and measurement.
1) Engage
Social media engagement has been promoted and recommended over
and over. It’s an approach to social media marketing that you can
no longer ignore. Many times, businesses and organizations have
trouble with
social media engagement for one reason or another, but that
shouldn’t stop you from putting in the effort and resources.
These are just a few of the ways you can use social media
engagement to your advantage:
- Start conversations just as much if not more than
responding. - Invest in offering 24/7/365 customer service capabilities.
- Pay attention to how long it takes for you to respond to
interactions, and continuously work to improve it. - Customize your interactions per user and topic instead of
keeping it generic. - Ask a question when sending thanks for engagement to keep the
conversation going. - Express gratitude as often as you can.
- Engage with industry influencers to increase reach /
exposure.
You can learn more about audience engagement in my more detailed
article on the subject:
2) Be on the right platforms
Some people say you should be everywhere on social because your
audience is everywhere. That’s unrealistic. To better manage and
succeed at social media marketing, you need to be smart about where
you spend your time and resources. You need to be on the right
platforms to be able to get your target audience’s attention. If
you spread yourself too thin, you won’t be able to dedicate enough
effort to each platform and its audience.
To find the right social media platforms for your needs, you
need to consider a few things:
- Customize your existing buyer personas for social media
purposes, marking which platforms they’re likely to…
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