Brands on Instagram are also seeing huge amounts of engagement on Instagram. In this post, we’re sharing nine time-saving Instagram marketing tips to help you achieve incredible results with less time and effort. With Buffer for Instagram, you can upload your image and schedule a post on your desktop. A typical way of reposting an image after asking for permission looks something like this: Take a screenshot on your mobile Crop away everything apart from the image Copy and paste or type out the caption Add your own caption Finally, publish the user-generated content Apps like Buffer and Repost allow you to skip all the tedious steps. Related: 7 Popular Goal Setting Strategies That Will Help You Achieve Great Things on Social Media A research by New York University business professor, Sophie Leroy, discovered that there’s a cost to switching your attention from one task to another -- even if the switch is brief. He found that while batching was tough, his quality of work increased because he was able to focus on them for a good amount of time: Taking this technique to Instagram marketing, it could mean grouping content creation and scheduling together instead of creating and publishing posts on a daily basis or even several times a day. Here are some things you can try: Plan a photo-taking session to take multiple photos that can be used for a series of Instagram posts Create and edit all the images you want to post for the upcoming week altogether since you are already in the image editor Upload all the images onto a scheduling tool and add captions to all of them in one setting The additional benefit of creating a week’s worth of posts at a go is that your Instagram posts will be more consistent as you will be thinking ahead. Using Buffer, you can easily schedule the content you have made for other social media platforms for Instagram as well. If you have prepared a photo for an Instagram post, you can also schedule it for your other social media profiles. As a recap, here are the nine tips: Create Instagram posts on desktop instead of mobile Repost quickly with permission Plan how you want your gallery to look like Use a tool to separate content creation and engagement Create a week’s worth of posts at a go Schedule time to engage Prepare commonly used hashtags in an Evernote note Use the same filter and edits Repurpose posts on other platforms for Instagram (and vice versa)
With over 600 million users across the globe, Instagram is quickly becoming a focal point for businesses of all sizes who use social media.
600 million! That’s a huge number. And the impressive stats don’t stop there…
Brands on Instagram are also seeing huge amounts of engagement on Instagram. According to Forrester Research, per-follower interaction rate is 2.3 percent — way above Facebook (0.2 percent) and Twitter (0.02 percent).
That all sounds incredible, right? But how do you find time to dedicate to growing your brand on Instagram? From planning and editing to posting and engaging with your followers, there’s a lot on your plate when it comes to Instagram marketing.
We’d love to help you achieve more with less on Instagram.
In this post, we’re sharing nine time-saving Instagram marketing tips to help you achieve incredible results with less time and effort.
Let’s get started.
Thanks to the great amount of tools out there, social media management has become much easier than it was a few years ago. While Instagram still doesn’t allow publishing through its web application, there are many tools that allow you to create your Instagram posts on desktop first.
Creating Instagram posts on desktop can be a massive time saver. Here’s why:
- Creating your graphics or editing your photos on your desktop can be much faster than doing so on your mobile.
- Most Instagram scheduling tools save you from the hassle of transferring your graphics and photos from your desktop to your mobile.
With Buffer for Instagram, you can upload your image and schedule a post on your desktop. When it’s the time to post, you will receive a notification on your mobile, and we’d have transferred the image to your mobile!
If you’re preparing your Instagram posts on desktop, here are some useful images sizes to ensure your content always looks great:
- Square image: 1080px in width by 1080px in height
- Vertical image: 1080px in width by 1350px in height
- Horizontal image: 1080px in width by 566px in height
2. Repost quickly with permission
A study by marketing startup, Crowdtap, and the global research company, Ipsos, found that user-generated content is 35 percent more memorable and 50 percent more trusted than traditional and non-user-generated media.
A great way we’ve found to share user-generated content on Instagram is to repost images from our community. This strategy has helped us grow our Instagram following by 300 percent under three months. (If you want to learn how we find the best user-generated content for our account, here’s a short video by Brian Peters, our social media manager.)
A typical way of reposting an image after asking for permission looks something like this:
- Take a screenshot on your mobile
- Crop away everything apart from the image
- Copy and paste or type out the caption
- Add your own caption
- Finally, publish the user-generated content
Apps like Buffer and Repost allow you to skip all the tedious steps. Simply copy the Share URL of the Instagram post you want to repost and open the reposting app. The post, with both the image and original caption, will be generated for you in the app.
You can read more about how to repost in Instagram here.
Quick reminder: Before you repost, it is best to request permission from the original poster.
3. Plan the layout of your gallery
Instead of thinking about what you want to post every day on the day itself, a good approach might be to plan your posts with your overall social media strategy in mind.
Also, Instagram is becoming a curated platform where businesses and individuals only post their best photos according to specific themes instead of every photo they take. So, it’s important to have a well-curated and consistent profile gallery.
At Buffer, the themes we chose for our Instagram account are:
- User-generated content
- Digital nomad lifestyle
- Productivity and motivation
Knowing these in mind allows us to plan how we want our gallery to look like. Hope our gallery is giving off these vibes!
There are many Instagram planning tools out there that can help you with this. At Buffer, this is one of the top requests we hear for Buffer for Instagram. So, we are currently developing a grid preview feature. Stay tuned!
4. Use tools to separate content creation and engagement
One of the most common productivity advice…