Lights, Camera, Engagement: 2017 Is The Year Of Video Marketing. For entrepreneurs in all business segments -- and, for those in the health products and services industry -- all signs point to for both consumer and business audiences in 2017. Hubspot gathered these for this year and beyond for all businesses: By 2017, video content will represent 74% of all Internet traffic. A deeper understanding about what videos draw viewers in, including what engages and resonates for them as well as when they see it, how long the video is, and whether they can interact with the video or not. There is already movement toward more unique forms of video, such as what offer as well as the ephemeral videos of Snapchat and Instagram that are there for a little while and then gone. The case study also showed that twice the number of viewers watched the 360-degree video to completion, illustrating that this is a video format to watch in 2017. is also becoming a more important video marketing tactic that will gain momentum this year. As noted by Small Business Trends, there are some very specific reasons : “Because it’s emotionally compelling and has a narrative that reinforces the product, making it stick. Besides using new formats and types of video production for your health industry startup, your video marketing campaign has to focus on the same things your other content marketing tactics have done if they are to resonate with your audience, build trust, inspire them to share it and have them return again and again to you as their expert. Incorporate your video marketing campaigns with your other content marketing and social media marketing campaigns to create an integrated and consistent look and feel to what you are doing. Also, consider partnering with video marketing companies that have created platforms and tools to facilitate the production and assessment of compelling videos for both consumers and businesses.
For entrepreneurs in all business segments — and, for those in the health products and services industry — all signs point to for both consumer and business audiences in 2017.
Hubspot gathered these for this year and beyond for all businesses:
- By 2017, video content will represent 74% of all Internet traffic. ()
- Cisco projects that global Internet traffic from videos will make up 80% of all Internet traffic by 2019. ()
- 5% of marketers and small business owners in an Animoto survey who have used video marketing say it had a direct impact on their business. ()
- Four times as many consumers would prefer to watch a video about a product than to read about it. ()
- More than 60% of marketers and small business owners said they planned to increase investment in video marketing in 2017. ()
- Using the word “video” in an email subject line boosts open rates by 19% and clickthrough rates by 65%. ()
Other research also points to the extraordinary growth and potential of video marketing as seen by consumers and audience behavior. MarketingLand noted that .
While quantity is nice in terms of the amount of video content available and the high numbers of rabid viewers, marketers will be looking at in 2017 just like they have done with regular content marketing. A deeper understanding about what videos draw viewers in, including what engages and resonates for them as well as when they see it, how long the video is, and whether they can interact with the video or not.
The reason people are drawn to videos is the ability to visually understand specific topics. This clearly works well for health industry startups where everything from various wellness and medical conditions can be explained in an easier to digest way to illustrating how a new product or service can work for a health-related problem. Seeing a product or service in action and how it is providing assistance is more effective with video…
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