Author: Guest Author / Source: Marketing Insider Group Influencer. It’s a powerful word, isn’t it? It conveys authority, respect, and exp
Influencer. It’s a powerful word, isn’t it? It conveys authority, respect, and expertise. An influencer has the power to affect the decisions of other people, who accept or perceive this person’s authority. People from all walks of life can act as influencers, but at this point, we are concerned about the influencers in the online world, and the way you can use them to boost your content marketing strategy.
Influencer marketing uses key leaders in the specific industry to promote a brand’s message to a large audience. Instead of promoting your content directly to the target readers, you use the influencers as mediators, who inspire other people to check out your words without feeling like they are being pushed towards your website.
Influencer campaigns usually carry the content element. This can go in two directions:
- You create content for the influencer’s blog or website, or
- The influencer creates content that promotes your brand or website.
What makes influencer marketing better than the word-of-mouth strategy? These individuals share their opinions and recommendations with a huge audience, and they have the power to influence their actions.
You get the picture: influencer marketing is an extremely important element of content promotion. The only question is: how do you do it? We have some tips that will help you develop your campaign,
- Identify the influencers
Before you can develop an influencer marketing campaign, you need to identify who influences the opinions, decisions, and actions of your target audience. This step will involve some detective work. Talk to people interested in the niche you’re part of. Then, search for influential blogs, Instagram profiles, Twitter users, Facebook pages, and LinkedIn resumes.
Once you identify few names, create a list of priorities, putting the influencers with the greatest authority at the top.
- Start making connections
Follow the social media pages of all influencers you identified. Then, focus on few at a time and do your best to build a relationship with them. You can achieve that goal by commenting on their posts on blogs and social media, but don’t be too aggressive. Comment on the blog for the first week, proceed by following and responding to Twitter updates during the…