Until Robots Destroy Us All (!), ‘AIM’ High With AI Marketing

Until Robots Destroy Us All (!), ‘AIM’ High With AI Marketing

So, for startups especially that are looking to grow their viability and expand their consumer reach, AI presents lucrative marketing opportunities entrepreneurs simply can't ignore. While AI may have begun as a thought experiment relegated to computer science or robotics contexts -- both real and imagined -- marketing and growing a product's reach have become a major deployment for it these days. With those leads, AIM can then help organizations create personalized messaging, content and campaigns, and it can analyze that content’s effectiveness. Here, artificial intelligence marketing is particularly apt, because AI can extract patterns or insights from data sets. While not the most deep-thinking tool available, Google Analytics is pretty user friendly, and it offers a solid set of monitoring capabilities to help entrepreneurs understand how people interact with their company's content. To take AIM to the next level, entrepreneurs should next consider using a product like Mixpanel, which automates much of the user-interaction research regarding user behavior. Apart from just tracking usage, Mixpanel also gives automated insights into how consumers use its software; it offers suggestions, taps into push notifications, tracks consumer engagement and can even do a deep dive of the marketing "funnel," pinpointing where consumers are dropping off and why. It can help creatives experience how a product functions and might evolve. With AI offering so many possibilities and opportunities, entrepreneurs who don't capitalize on the opportunities offered by these relatively lost-cost tools, to craft more effective and more lucrative marketing campaigns, are simply missing the boat.

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Until Robots Destroy Us All (!), 'AIM' High With AI Marketing

Ask Elon Musk about the future of artificial intelligence, and he’ll likely claim that the robot apocalypse is right around the corner. That’s a terrifying proposition. Fortunately, it’s not supported by other tech moguls like Mark Zuckerberg and Bill Gates, both of whom believe that Musk’s points are not only overblown, but also destructive.

Beyond all this contentious rhetoric, the point is that AI is already here, and it’s capable of accelerating the business world. Nearly 60 percent of marketing leaders surveyed by Salesforce believed that AI will play a major role in marketing campaigns. So, for startups especially that are looking to grow their viability and expand their consumer reach, AI presents lucrative marketing opportunities entrepreneurs simply can’t ignore.

While AI may have begun as a thought experiment relegated to computer science or robotics contexts — both real and imagined — marketing and growing a product’s reach have become a major deployment for it these days.

So much so that it now has its own segment label: artificial intelligence marketing (AIM).

“AIM” at marketing success.

So how does AIM work? Every business needs high-quality lead generation to reach its target consumers, and marketers can deploy an AI lead-generation tool such as Growbots that analyzes an ideal consumer profile and discovers the right types of leads from more than 200 million system contacts.

With those leads, AIM can then help organizations create personalized messaging, content and campaigns, and it can analyze that content’s effectiveness. Here, artificial intelligence marketing is particularly apt, because AI can extract patterns or insights from data sets. So, it’s not surprising that companies such as Netflix use AI to analyze how people utilize its content and then suggest pricing models or new content on the basis of these behaviors.

Unlike a salesperson or marketing manager, AIM isn’t subject to human error: It never “forgets” to contact consumers, for example; it even contacts them at precisely the right time with a topical message.

Overall, AIM has massive advantages for marketers, but all this information doesn’t do entrepreneurs any good if they can’t integrate it successfully into their organizations’ marketing platforms and reap these benefits. The followinge three steps are a good start for incorporating AIM into your own marketing campaigns:

1. Start simply but robustly.

When dealing with any dynamic concept, it’s a good idea to…

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