Every indication is that content marketing and social media marketing will continue to evolve, and technology will be firmly in the driver’s seat. This is why content marketers who will take advantage of AI stand to benefit greatly from harnessing the powers of AI. IoT and new devices The world we currently live in is nothing short of unreal. The challenge for content creators will be developing content that will be able to respond to each of the various devices within the IoT space. Plus, with Facebook jumping into the live streaming arena, more users are likely to appreciate content that is modeled around live experiences. Improved search engine algorithms Search engine algorithms are finally becoming fully automated as far as updates are concerned. But the real game-changer is going to be social purchasing as more social media sites begin integrating aspects of e-commerce. Social media is currently one of the leading platforms that content creators use to distribute content and building audiences. As such, content marketers will need to find alternative platforms for interacting with their audiences since opportunities for organic visibility will have diminished considerably. Early preparation will enable you to stay competitive as others in the industry play catch-up.
Content marketing is rapidly evolving. Producing generic content and throwing it out there hoping for a miracle is no longer a marketing strategy for any business that hopes to stay competitive.
Spun content on web pages, auto-generated videos, and other poor content marketing strategies will often have a negative impact on your brand, making your business that much less to succeed.
Over the past few years, successful brands have been taking advantage of advances in tech to develop successful content marketing strategies.
For instance, mobile accounted for 53 percent of the total time spent on a digital device compared with 47 percent on desktops back in 2013. In 2015, 65 percent of users spent time on mobile compared with only 35 percent of users on desktop, illustrating the important role mobile has played for content in recent times.
Every indication is that content marketing and social media marketing will continue to evolve, and technology will be firmly in the driver’s seat.
Check out this sample of some of the tech advances that are likely to transform this landscape in 2017 and beyond.
1. Artificial Intelligence
Many of us have been conditioned to tremble and cower at the sound of artificial intelligence, thanks in part to the years we spent following The Terminator and The Matrix. With AI now capable of producing decent articles and other forms of content, content developers and marketers also have good reason to be afraid of AI.
Or do they?
While AI has been known to do impressive things, humans who take advantage of technology are often much better at accomplishing tasks than humans or machines alone. This is why content marketers who will take advantage of AI stand to benefit greatly from harnessing the powers of AI.
AI has the potential to change the content marketing landscape, even revolutionize it. It can be used better understand content for your keywords, enabling you to develop content that resonates with your audience. AI can also be used to help format content for SEO, discover relevant content for curation, and automate content distribution.
Content marketers will definitely have more to gain than loose from AI integration.
2. IoT and new devices
The world we currently live in is nothing short of unreal.
New devices are coming up each day with the ability to communicate via networked connections, thanks to the ever-expanding world of the Internet of Things (IoT). Users are…
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