How to Copy the Highest-Converting PPC Campaigns

How to Copy the Highest-Converting PPC Campaigns

How to Copy the Highest-Converting PPC Campaigns. But, you need PPC. Some of the top campaigns on Facebook use emotional triggers or social proof to drive clicks through the roof. For example, if I am a company struggling to convert my visitors, and want to increase my conversion rates, this Qualaroo ad is a good way to create an emotional hook: It effectively uses the emotion of fear and desire with just a single, three-word question. Simply look on any site like Kissmetrics, and you’ll see what I mean: Even Unbounce does it: The key with social proof is showing first-time visitors or users who are not brand-aware that your product and company is trustworthy. To recreate and copy the tactic of social proof, here are a few questions that should help you tap into some insights: How many companies use your product or service? Social proof can be anything from a simple customer review to a case study or stats about how many people use your products! With one single ad copy, dynamic keyword insertion makes you appear relevant to a slew of different searches. But, out of nowhere, that competitor started bidding on those branded terms for their company. So, want to get started on branded keywords yet?

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PPC platforms like Google AdWords and Facebook Ads can be complex and more than a little overwhelming.

The options seem to be limitless.

You can customize your bids, ad spend, input detailed targeting, remarketing, and more.

And that’s all before you even get started with the metrics.

There are countless vanity metrics and only a few that really tell you how you’re doing.

It can become a daily chore to check your PPC campaigns, and I find myself actually getting frustrated any time I open it.

But, you need PPC. It can increase your brand awareness by 80%.

And on average, companies will double their return on investment with PPC.

If you sell products and services, PPC needs to be a huge part of your sales strategy.

It’s a quick way to kickstart your business and drive tons of sales and traffic for a good return.

But the complications of PPC platforms and campaigns drive people away, fast.

Thankfully, there are already tons of high-converting PPC campaigns out there that you can follow.

You just need to tap into their strategies and copy them for your own.

Starting PPC from scratch without a plan is like a death wish.

It’s asking for trouble and for weeks of little-to-no return.

Instead, use these strategies from the highest-converting PPC campaigns around.

Piggyback on their ad copy

Ad copy should be one of the biggest focuses of your PPC campaigns.

Whether you’re using Google AdWords, LinkedIn, Facebook Ads, or Twitter, your ad copy should always be a high priority.

It’s one of the best ways to drive new sales and traffic.

In fact, even a simple change in your headline to a listicle style has the ability to raise your click-through rate by 36%!

But don’t stop at the headline.

There are lots of popular strategies that you should be implementing with your ad copy.

Some of the top campaigns on Facebook use emotional triggers or social proof to drive clicks through the roof.

Here’s how they do it, and how you can too.

Tap into emotions

It should come as no surprise to you that emotions play a big role in advertising success.

Buffer conducted an analysis of PA dataBANK, which contains 1,400 case studies of ad campaigns.

And here’s what they found:

Campaigns with purely (and more) emotional content in their ads performed twice as well as those with only rational content because people are connecting and using emotion when they purchase products or services.

The top ad campaigns you’re going to come across will undoubtedly tap into social and emotional triggers.

But not all emotions are created equal. And you don’t want to evoke the wrong ones.

Here are some of the best emotions to harness:

And while those top campaigns are garnering emotions, they’re also asking questions.

Questions let your audience place themselves into the emotional scenario you create.

These questions often create fear and desire simultaneously.

For example, if I am a company struggling to convert my visitors, and want to increase my conversion rates, this Qualaroo ad is a good way to create an emotional hook:

It effectively uses the emotion of fear and desire with just a single, three-word question.

No, my visitors are not converting!

I don’t know what to do!

What if I can’t find a way to get more conversions?

I desire more visitors to convert, and I am also fearful that if they don’t my business will not succeed.

Get it?

Or how about this type of emotional ad using Twitter’s PPC platform:

Sure, this one doesn’t elicit a dreadful scenario of lost business in my mind.

But here they are still using fear. The fear of missing out!

Emotions can propel people to take notice and drive more clicks.

72% of marketers who use AdWords said they are planning to increase their PPC budgets.

This should tell you a couple of things:

That PPC works.

And that more and more businesses are using it.

Meaning you need to find a way to stand out amongst the crowd.

Provoking these deep emotions from your potential customers is critical if you want to keep their focus and bring in traffic.

Use social proof in your ads

You should also include social proof in your ads.

It’s one of my favorite methods for driving tons of traffic and clicks.

Why does social proof work so well?

Well, nearly 90% of people trust reviews online as much as they do with reviews directly from friends and family.

And the mass majority of users online will read reviews from real people before they buy:

And that’s why the biggest companies around the world and in every industry are using it to build credibility.

Simply look on any site like Kissmetrics, and you’ll see what I mean:

Even Unbounce does it:

The key with social proof is showing first-time visitors or users who are not brand-aware that your product and company is trustworthy.

It helps you show that your company has proven results and that real companies are benefiting from your product.

Think about it:

When you go to a restaurant, do you go to the random restaurant that has no reviews on Yelp and none of your friends have heard of?

Even when you buy something from Amazon, do you simply purchase it without reading reviews?

Do you purchase the products that have 0 reviews? Or do you purchase the products with a 4+ star rating and hundreds of reviews?

Even brick-and-mortar shoppers are turning online to find reviews before buying something in-store.

82% of shoppers say they check out the item on their phones for reviews before making the final purchase.

Reviews are social proof, and social proof drives conversions.

Nobody likes to get fooled, and social proof is the solution.

And I use it copiously on my own site:

In fact, when I took down my social proof and logos of companies that…

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