Content Marketing Strategy for 2017. The options are currently limited, but they will only grow as the technology becomes smarter and more common. One of the best ways to make users more engaged is to tell stories. Use real stories in your content if you can, such as anecdotes about your customers or employees or stories inspired by real-life events. Live Video Video has continued to be a major player in content marketing as it is an easier way for people to access information when they are crunched for time. Explore the different options for live video content to find what works best for your brand. Webinars Webinars are a form of live video that have been around for a while. So instead of hosting a webinar about successful social media marketing strategies, you might host a webinar about marketing on LinkedIn or how to effectively use live video on Facebook. Influencer Marketing You can only do so much to market your own brand. Consider adding some or all of these strategies to your content marketing plan for the new year.
If you want to continue to be successful with your content marketing, you need to keep up with the latest movements in the market. What worked for your content marketing strategy last year may not work this year.
As we are coming up on another new year (already?), it is important that you start planning your content marketing strategy now so that you have it ready to go. Here are some of the top trends you should try for your content marketing strategy for 2017:
Content Automation
Keeping up with the steady supply of content that is needed for your marketing strategy can be demanding and overwhelming.
Thanks to technology, you may not need to anymore.
Content automation is becoming possible thanks to highly intelligent systems that can produce basic news stories and other articles. The options are currently limited, but they will only grow as the technology becomes smarter and more common.
Expect to see a lot more marketers using content automation in 2017.
Storytelling
User engagement should always be at the forefront of your content marketing efforts. One of the best ways to make users more engaged is to tell stories.
Storytelling helps to make an issue more real for people. Instead of being an abstract concept about a hypothetical situation, it becomes more personal, even if it is being illustrated through a fictional story.
Storytelling also helps readers feel more emotionally connected to the content – whether it makes them happy, sad, frustrated, inspired or entertained. If they are feeling anything at all, they are more engaged and more likely to read through to the end of the content or to click on your other articles.
Use real stories in your content if you can, such as anecdotes about your customers or employees or stories inspired by real-life events.
Live Video
Video has continued to be a major player in content marketing as it is an easier way for…
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