What losing a client taught us about social media marketing companies. Last year a long-time client went through some budget challenges and they came to us and asked if we could cut our monthly fee by over 60%. Sadly I had to respond ‘No,’ and after two final months of service they moved on to a different social media marketing company. Now we are a small agency so losing this client was a blow to our confidence, but we had to hold firm. In designing our monthly retainer levels of service we have estimated how many hours the various tasks take each month, and we decided we were not going to lose money, even for a great client like this one. So… after a few days of soul searching and asking ourselves why we lost them, we decided to move forward and double down on our own internal marketing. We began treating ourselves as one of our best clients. Our staff all started doing more blogging and other content creation and we reached out to more affiliates to network with their Credit Union clients. We also created some great downloadable pieces of content that provided expert levels of knowledge to marketers and leaders in the CU industry. And then two awesome things happened… continue reading »
Last year a long-time client went through some budget challenges and they came to us and asked if we could cut our monthly fee by over 60%. Sadly I had to respond ‘No,’ and after two final months of service they moved on to a different social media marketing company.
Now we are a small agency so losing this client was a blow to our confidence, but we had to hold firm. In designing our monthly retainer levels of service we…
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