I think many marketers will agree: The word “viral” needs to die. This week on the #CMWorld Twitter chat, North Coast Media’s Bethany Chambers gave her secrets for creating shareable content. She and our community tossed around ideas – some tried and true, others innovative and worth trying. A1: Shareable content solves a problem for the intended audience so well that it makes them want to share that solution with others. #CMWorld A1. The content useful and readable. It can’t be something people have seen or read 100 times before #CMWorld — Kristen Hicks (@atxcopywriter) January 29, 2019 See more answers to this and other questions in our Twitter Moment Creating content in chunks is a good way to maximize the value of your work. #CMWorld — Kristen Hicks (@atxcopywriter) January 29, 2019 A4 #CMWorld for me the #content I consider of most value is the stuff that creates conversation! That’s a #CMWorld first! How do you generate more shares for your content?
I think many marketers will agree: The word “viral” needs to die. I’m amazed at how much the word is still used. Going viral may not a tactic for your content marketing, but that doesn’t mean your content can’t reach the masses. It just takes some work.
This week on the #CMWorld Twitter chat, North Coast Media’s Bethany Chambers gave her secrets for creating shareable content. She and our community tossed around ideas – some tried and true, others innovative and worth trying.
Read on to discover all of fantastic insights we heard during the chat. And be sure to catch our weekly chat every Tuesday. We discuss various content-related topics with marketers from around the world!
What are some characteristics of shareable content?
A1: Shareable content solves a problem for the intended audience so well that it makes them want to share that solution with others. #CMWorld
A1. When you share something, you’re putting your reputation on the line. The content has to offer high value—interesting, informative, important, entertaining—so that it reflects well on the person sharing it. #CMWorld https://t.co/uURh1Odc45
— Carmen Hill (@carmenhill) January…
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