Search engines have changed over the years, and the barrier to entry has gotten a lot higher. When we started, all it took was a ton of content in order to get search traffic. Our playbook is below. We always start with an audit on every site we touch. Whenever starting an SEO program, we spend the bulk of our time focusing on the foundations. A Step-by-Step Guide to Dominating Any Keyword You Choose Augmented Reality SEO: What to Expect in the Future The Psychology of Search Engine Optimization: 10 Things You Need to Know How to Get Search Traffic from Google’s Knowledge Graph How to Get Extra Organic Search Traffic with Google’s “Related Questions” How to Create Content That Drives Lots of Organic Traffic Quantify Your Results: The 14 Most Important SEO Metrics 10 Ways to Get More Traffic, Attention and Higher Rankings Through Social Sharing 5 Practical Steps To Improving Your Website’s Domain Authority 28 Browser Extensions That Make an SEO’s Life Easier A Step-by-Step Guide to Conducting a Content Audit The Ultimate Guide to Using Google Search Console as a Powerful SEO Tool The Step-by-Step Guide to Fixing Any Google Penalty How To Structure The Perfect Search Engine Optimized Page What Matters To Google: Ranking Factors in 2019 All the most hardcore SEO teams have a very deliberate and focused effort on link building. Once you’ve mastered the basics and have a healthy site, it’s time to start link building. Lastly, you’ll want to get your onsite and technical SEO in tip-top shape. After you’re on top of all the other parts of SEO, work through all the technical details.
Google is still the place to find answers to questions.
Search engines have changed over the years, and the barrier to entry has gotten a lot higher. When we started, all it took was a ton of content in order to get search traffic.
The game has changed.
Not only do you need a ton of content, it needs to be incredibly high quality, your on-site SEO and architecture needs to be polished, and you need enough backlinks to compete. You really do need all of it.
But the rewards are still well-worth the effort.
Across all the sites that we’ve built and managed, no traffic source compares to SEO in quality, consistency, and volume. Once you have it, it’s a persistent flood of traffic for your business.
Our playbook is below.
We always start with an audit on every site we touch. Whenever we skip this step, we always regret it later. The last thing you want is to spin up an entire SEO program, poor a ton of time and money into it, and then lose a bunch of rankings later because of core site problems.
Complete your site audit first so there aren’t any problems lurking just out of sight.
Next, go through the foundational elements of SEO.
You’ll find a lot of SEO “experts” claiming quick hacks or tricks to get higher rankings. Be careful with that stuff. It might work today but it seldom works for long.
Whenever starting an SEO program, we spend the bulk of our time focusing on the foundations.