6 Pretty Obvious Reasons Why SEO Agencies Need a Kickass Social Media Marketing Consultant. And because of that, I can now proudly write this article detailing why your SEO agency totally needs a kickass social media marketing consultant to work with! Use Social Media for Content Marketing Do you do a lot of guest posting for your clients? A great social media marketing consultant should quickly work out a process with you to schedule upcoming client social media posts and share client links that have gone live. On top of this, if you’re doing outreach to share these new pieces you’re making for your clients’ websites, a dependable social media marketer should be able to share any new links, as a way to give a little “love” back to the webmasters and editors that agree to share your content on their blogs. Instead of turning a big client away for social media services, why not offer it? Help Outreach by Offering Social Media Shares to Sweeten the Link Building Deal I’ve personally worked with a few SEO agencies over the years, so I understand how outreach and link building can be uber important to your campaigns. Experience in Social Media Marketing SEO is not social media marketing, and social media marketing is not SEO. Let me do my job and make you look good to your clients. With digital marketing being as big and bodacious as it is, there are a number of social media consultants that work only with different industries.
In the past 5 years, I’ve worked with a number of Search Engine Optimization (SEO) agencies and picked up a little bit of SEO knowledge as a side effect. And because of that, I can now proudly write this article detailing why your SEO agency totally needs a kickass social media marketing consultant to work with!
Use Social Media for Content Marketing
Do you do a lot of guest posting for your clients? Or do you perhaps create blog posts for clients’ websites? A great social media marketing consultant should quickly work out a process with you to schedule upcoming client social media posts and share client links that have gone live. Making sure that the audiences on the social media platforms see the content at the right time, plus engage with those audiences and answer any comments or questions is practically everything we do (well, not everything..)! Being sure to track engagement, CTRs (click through rates), bounce rates, etc. as well, to be sure these social shares are doing their job, and getting you the results you need, should also always be a part of the job.
On top of this, if you’re doing outreach to share these new pieces you’re making for your clients’ websites, a dependable social media marketer should be able to share any new links, as a way to give a little “love” back to the webmasters and editors that agree to share your content on their blogs. Sometimes, as you are well aware, these websites even suggest or request this happens, so why not help build those relationships by giving the people what they want?
Social Media Marketing is Another Revenue Stream
Some clients want it all! Only.. you don’t offer it all. Instead of turning a big client away for social media services, why not offer it? A kickass social media marketing consultant is a great way to at least get your feet wet and see if social media helps your business or your clients in a big enough way to help increase that bottom line. And? It’s a win-win for you and the social media consultant!…
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