The Rise of Videos in Advertising and Content Marketing

The Rise of Videos in Advertising and Content Marketing. However, with the emergence of the Internet, mobile phones and social media they are finding more effective and innovative methods of targeting customers. Why are videos being used in content marketing and advertising? Due to the popularity of videos and a change in consumer habits, brands are now focusing on them for advertisement of their company and products. In addition to this, brands and the audience are able to communicate with each other not only through the video content itself, but also through the comments. Therefore, this large audience has to view your video content and advert making them more likely to drive conversions and sales, and have an increased awareness of your brand. Rich media advertising This method is used to engage and interact with customers. Ford created a sensory billboard which showcased a video of a Mustang. Although this is a very extreme example of sensory advertising, more and more brands may look to using it for their video content and adverts. Brands can also use videos to advertise themselves as well as promoting their content on Pinterest.

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At MintTwist we are a digital agency located in the heart of
London, and we have excellent experience and knowledge within
content
marketing
. As part of our service we help clients effectively
market their brand and content, both of which we value as extremely
important for companies.

We have noticed that over the past few years’ brands have had to
dramatically change the way they advertise themselves. However,
with the emergence of the Internet, mobile phones and social media
they are finding more effective and innovative methods of targeting
customers.

In fact, more and more marketers are now employing videos to
grab the attention of individuals as it has become a powerful and
emotive method of communication.

Why are videos being used in content marketing and
advertising?

We previously mentioned that the world of advertising and
content marketing has changed and will continue to change.

With the rise of mobile technology and smartphones people are
now turning towards digital content, and more specifically video
rather than traditional media, to gather information, brand
awareness and entertainment and content.

Due to the popularity of videos and a change in consumer habits,
brands are now focusing on them for advertisement of their company
and products. This is because it provides them with a platform to
connect and engage with customers like never before.

They are also using it to spread content which is important for
any business as it can improve SEO, it actually shows
customers what the company is about rather than telling them and it
also adds value to the company, amongst other reasons. And at the
moment video marketing is the content king.

In addition to this, the use of videos allows brands to convey
themselves creatively and push their creative boundary beyond its
limits.

The use of videos for content and advertising also increases
current and creates new revenue streams for businesses as it
creates new leads and drives more conversions.

Types of video advertising

There are several types of advertising methods associated with
videos. We have outlined some of them below:

  • In-stream video advertising

This method allows there to be content present within the video
either before, during or after the customer has viewed it.

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Example of an in-stream video ad on
YouTube
  • Social media video advertising

This method goes beyond promoting your brand and content because
social media permits more shareable content allowing for the
audience to share, like and comment on the video. In turn, this
makes the video content and advert more accessible to a wider range
of customers who may not have been your original target
audience.

In addition to this, brands and the audience are able to
communicate with each other not only through the video content
itself, but also through the comments. This creates an excellent
method of communication and improves brand awareness and
perceptions.

  • Mobile video advertising

Just like social media apps, the use of mobile technology is on
an upwards projection.

Since more and more people own mobile technology, it only makes
sense that mobile video advertising over takes desktop video
advertising. This is especially true when we live in a fast paced
world and require relevant content whilst…

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