Digital Marketing News: Facebook’s Sponsored Results, Google+ Shutdown, Consumer Brand Trust, Instagram’s Ad Spend Up

Digital Marketing News: Facebook’s Sponsored Results, Google+ Shutdown, Consumer Brand Trust, Instagram’s Ad Spend Up

Facebook relaunches search ads to offset slowing revenue Facebook has announced that it will relaunch its sponsored search results and Marketplace advertising. eMarketer Will Ad Dollars Continue Shifting From Facebook to Instagram in 2019? AdWeek Google will shut down Google+ four months early after second data leak Google has pushed up the closing date for its Google+ social network, in light of a second leak of certain user profile information. While the enterprise version of Google+ will continue operations, all other Google+ APIs will wind down in 90 days. The Marketers Series Infographic Chief among improvement goals for U.S. brand marketers are more original content and visual components, according to recent survey data. The data also shows that 84 percent of U.S. firms are using digital content marketing. In this piece, the Harvard Business Review takes an in-depth look at why human analysts are still needed in an age of AI and machine learning. Pew Research Center Julie Henderson to Join Snap as New Chief Communications Officer Snap Inc. has tapped 21st Century Fox chief communications officer Julie Henderson to manage the same position at Snapchat, the global multimedia messaging app service has announced. In fact, a recent poll by Search Engine Journal examines year-over-year traffic volume showing 37 percent of respondents experiencing much lower rates than in 2017. — LinkedIn (client) Joshua Nite — 5 Ways to Improve Your Content Marketing Efforts for 2019 — Instant Magazine TopRank Marketing — Daily Search Forum Recap: December 12, 2018 — Search Engine Roundtable Have your own favorite influencer marketing or content marketing news trends or stories for the week?

How to Run Your First Facebook PPC Campaign (if You Have no Experience)
YouTube gains access to Google account data for ad targeting, teases new measurement solution
4 Reasons You Should Be Using Social Media Ads
2018 December 14 Headway Capital Image

Facebook relaunches search ads to offset slowing revenue
Facebook has announced that it will relaunch its sponsored search results and Marketplace advertising. This is the return of an option unavailable to digital marketers since 2013, a move that could help Facebook offset recent decreased revenue trends. TechCrunch

Consumers Say Brands Ask for Too Much Information
Brands asking for too much personal information is the leading cause of mistrust among U.S. consumers, at 35.9 percent. The second leading cause of mistrust is the result public data scandals at 28 percent, among several findings relevant to digital marketers in a recent Jebbit survey. eMarketer

Will Ad Dollars Continue Shifting From Facebook to Instagram in 2019? New trends report data
Instagram has continued to draw more advertising dollars than its parent company Facebook, according to new report data from Socialbakers. AdWeek

Google will shut down Google+ four months early after second data leak
Google has pushed up the closing date for its Google+ social network, in light of a second leak of certain user profile information. While the enterprise version of Google+ will continue operations, all other Google+ APIs will wind down in 90 days. The Verge

Who Is Using Digital Content Marketing in the US? The Marketers Series Infographic
Chief among improvement goals for U.S. brand marketers are more original content and visual components, according to recent survey data. The data also shows that 84 percent of U.S. firms are using digital content marketing. eMarketer

What Great Data Analysts Do — and Why Every Organization Needs Them
Successful data analysts are increasingly playing more important roles in organization decision-making. In…

COMMENTS

WORDPRESS: 0
DISQUS: 0