Tag: Robert W. Bly
How This Direct-Mail Piece Packs a Small but Powerful Punch
Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound For many products and offers, especially complicated ones, you’ll need to send a fu ...
Why You Don’t Want to Fail This Direct-Mail Test
Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound In direct mail (DM), testing is the process of putting a letter or package in the m ...
Looking for Leads? These 4 Direct Mail Offers Are Your Answer
Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound In a two-step direct-mail campaign, where you’re trying to generate leads rather th ...
How to Create Upsells that Boost Your Sales
Upsells on a smaller level can easily be done on your shopping cart page before the customer gives the credit card information and closes the purchase ...
A Primer on 3 Types of Email Autoresponder Campaigns
Following are the three types of autoresponder campaigns you might want to consider setting up: Sequence emails Don’t presume that just because reader ...
How to Design a Sales-Generating Landing Page That Attracts Traffic
I have a sales page for a $19 ebook I sell on how to make money by writing, publishing, and selling PDF ebooks.
Consider adding a credibility pre-head ...
The Essential Elements Every Business’s Website Should Contain
Client list, testimonials and case studies If you’re a B2B marketer, your prospects want to know what companies, especially in their industry, you’ve ...
4 Ways You Can Build Your Email List
Buy it now from Amazon | Barnes & Noble | iBooks | IndieBound Let’s review how you can use direct mail (self-mailers and postcards), conventions, meet ...
5 Basic Ways to Drive Traffic to Your Website with Online Marketing
This minimizes the risk of your website being decimated if your main traffic source dries up.” With that in mind, let’s dig into five ways you can dri ...
Video Marketing for Service Businesses
Let's take a look at how you can use video on your website to market your services.
The video-sharing site YouTube now has more than a billion users, ...