Tag: Robert W. Bly

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3 Content Marketing Tips for Your Service Business

3 Content Marketing Tips for Your Service Business

But, what exactly is content marketing, and how can you use it to market your services online? Content marketing is a type of marketing that involves ...
6 Email Metrics You Have to Track

6 Email Metrics You Have to Track

On a well-maintained email list, the bounce rate should be small -- ideally, about one percent or less. Opt-out rate Every time you send an email to y ...
Insider Advice on Controlling the Sales Funnels for Your Service Businesses

Insider Advice on Controlling the Sales Funnels for Your Service Businesses

Image credit: cnythzl | Getty Images Opinions expressed by Entrepreneur contributors are their own. The following excerpt is from Robert W. Bly’s book ...
Understanding the Consumer Sales Cycle

Understanding the Consumer Sales Cycle

The "Attention, Interest, Desire, and Action" funnel could be key to your marketing success. Each potential customer enters onto a path from a differe ...
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